"Shaoxing Down Jacket" Has Become A Regional Brand In The Industry.

< p > according to the incomplete statistics of the industry, the down garments of all parts of the country are purchased in textile city. More than 80% of the down garments are produced by Qi Xian, Hua she and the surrounding areas, including some famous brands at home and abroad, about 40% of which are completed in Keqiao. 90%. Like Hangzhou women's clothing and Haining fur, "Shaoxing down jacket" has become a regional brand in the industry. < /p >
< p > although affected by avian influenza in the first half of this year, the national down industry is generally affected by the rising price of raw materials. But the Beichen down products Co., Ltd. is still busy in the near future. Since 2009, the company has occupied the first place in Taobao feather bed products sales, and its sales volume has steadily increased. Its "Bai Si Han" brand has also become the "leading sheep" of the national feather home textile brand. < /p >
< p > the down production in our county is mainly distributed in two places: Qixian and Hua she. Reporters learned from Qi Xian that the output value of Qixian town was nearly 500 million yuan last year. Although there are not many down eiderdown enterprises in the town, there are many enterprises producing feather down, and there are some towns in the surrounding homes in Xiaoshan and China. 80% of the down products in the country come out of this area. < /p >
< p > fabric is the strength of Shaoxing. The fabric used for making down garments is easy to find in the textile city. More than 90% of the country's products are made in Keqiao. < /p >
< p > compared with fabrics and feather materials, the design ability of Keqiao down clothing is relatively weak, but in recent years it has developed very fast. The reporter learned from the county creative base that only 6 enterprises in the F5 creative garden of light textile city have one skill in the design of down jacket, and about 40% of the famous brands of down garments in the whole country are designed here. < /p >
< p > "Bai Si" is a design enterprise specializing in the design of down garments. It has a small reputation in the industry. It not only serves domestic brands, but also continuously receives international design orders. Some well-known domestic down garments and single products enterprises are old customers who have signed contracts for a long time. < /p >
< p > "Serena" is a professional design fashion women's design company. Every month, the design of < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > has nearly 300 styles, about 3 of which are down garments. Yang Yong, the person in charge of the company, told reporters that they not only had close cooperation with feather and down enterprises such as Bosideng and Eral, but also in the hang wear of women's clothing. < /p >
< p > > "Gu Xin" < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > Design Director Hu Yulian told reporters that in recent years, many fashion brands have placed down jacket designs in Keqiao, and about 40% in the country, while the feather clothing in Hangzhou women's clothing is basically purchased in Keqiao, which is made of fabric, feather raw materials and finished garment design and sample making. Shaoxing has become a production base for down products. < /p >
< p > Zhou Xuefeng, Secretary General of the County garment industry association, told reporters that at present, many down products enterprises around Keqiao have strong influence in the whole country and become the leading industry. At present, Shaoxing clothing, like Hangzhou women's clothing, Haining fur and so on, is the "Shaoxing feather down". If it is guided and nurtured, the development prospect of the industry will be better. < /p >