Shimen Shoe Companies Have Registered High Marks And Have Made Famous Brands To Enhance Their Competitiveness.

< p > when the enterprise develops to a certain extent, brand building has become the core of enterprises becoming bigger and stronger.

Since the beginning of this year, some enterprises such as a href= "//www.sjfzxm.com/" > Shimen town < /a > have made great efforts to develop the brand of enterprises, and enhance the core competitiveness of enterprises by creating famous brands, so as to achieve the goal of making enterprises stronger, bigger and better.

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< p > a health care product company in Tongxiang is an old brand chrysanthemum production enterprise in Shimen Town, mainly producing and selling all kinds of chrysanthemum products. In 2012, the company achieved sales of 110 million yuan, and its products were exported to all parts of the country and Southeast Asia.

However, in the good situation of development, the company has set up a military order: the "three hundred year Lingxiang" brand must be awarded the title of Chinese well-known trademark this year.

"Apart from Tongxiang, there are also chrysanthemum market in other places. The relevant enterprises are also increasing, and the market competition is fierce. If we want to create famous trademarks, we will have higher requirements for our enterprises.

And for consumers, with the improvement of credibility, we will recognize our brand, so our market share will also be improved.

The assistant general manager of the company introduced.

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The same is true of P, and the brand building of Jiaxing St. Lee Shoes Co., Ltd.

Santa Li has its own "a href=" //www.sjfzxm.com/news/index_x.asp "brand shoes" /a "Jasmine Flower".

However, the popularity of consumers is not high, and they can not fight their own brand market.

"Consumers rely more heavily on red dragonfly and" Er Kang ".

But they don't know that the shoes of these big brands may have been produced in our San Dan. "

Shen Xiaoju, sales manager of Jiaxing San Dan Lee Shoes Co., Ltd. is proud of it. "Now, we need to play the" Jasmine "brand and let more consumers know that jasmine is as good as the shoes of big brands.

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< p > in fact, the lambs industry in Shimen has always attached great importance to the development of brands. Since the establishment of the "a href=" //www.sjfzxm.com/news/index_f.asp "leather shoes industry" /a brand base in Shimen Town, the enthusiasm of registered trademarks has been rising continuously since the 06 year.

"When the brand base was established in 2006, there were only about 20 registered trademarks, and now there are nearly 200."

Zhong Hongxing, President of the leather shoes industry association, said.

According to the introduction, at present, about 50% of the associations registered trademarks. At the same time, the association has registered the "stone sheer door" group trademark, and many small businesses certified have common trademarks.

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