Wuhan: Down Sale Special Stores Are Becoming Less And Less.

< p > although it is in hot summer, every year, less than a href= "http://sjfzxm.com/news/index_p.asp" > Wuhan < /a > every major business super will launch a one week anti season promotion campaign for Down garments, and consumers will often buy it too.

However, this summer's anti season promotion has been embarrassed. Recently, a reporter's interview found that this year's sale of off-season down coats is becoming less and less, and promotional prices are generally rising. The industry is forecasting that the price of the down jacket will increase or reach 20% this winter.

< /p >

< p > strong > special stores are becoming less and less, < /strong > /p >

< p > yesterday, the anti sale activities of the World Trade Plaza down jacket attracted many people to rush to buy, including the 50 best-selling brands, including Yenil, Gao Tian, Burton, Hongrun, Adidas children's clothing, and so on, 70% of them were reduced.

The head of the store's planning said that in response to the sharp rise in the price of down products this winter, a joint promotion plan was launched in advance.

"At least 44% off years ago, the style is very rich."

Yang, who accompanied her daughter shopping together, wandered around a shopping mall in Ch'ing Jiao lake, and felt that his down jacket was not much.

Miss Yang said that she had been waiting for summer to buy anti season sales of winter clothes.

< /p >

< p > reporter then interviewed Wu Guang, Jianghan Road, Zhongnan road and other business circles and found that this year's special sale of feather clothing suddenly dropped.

Zhang, a person in charge of a large shopping mall in Hankou, said that it may be related to the recent rise in the price of the down jacket raw materials. The mall did not sell special stores this year, and now only some individual brands have down season sales promotions.

"Anti season sale is becoming more and more difficult. Too old fashioned consumers can't see it."

Hanzheng Street Baima shopping mall wholesaler he is introduced, he agent a few brands, a few years ago to do the anti season sale, three V days to try to wear down clothes customers "a lot of", at least fifty or sixty pieces a day to sell, now can sell ten pieces a day is good.

< /p >

< p > < strong > promotion price is generally raised < /strong > < /p >.

< p > "a total of 5 stores sold throughout the morning, less than one person's sales per person last year."

A down jacket shopper Xiao Chen told reporters that this year's counter season promotional efforts really did not last year, the activities have been carried out for 3 days, at present, the shop six shopping guide has not yet one person can complete the sales task of the day.

< /p >

Except P, almost all down eiderwear merchants say that the price of the down garment will rise this winter, and the style will not change much. In summer, the sales promotion effort is not big, that is, we want to store the goods and wait for the winter to sell again.

Hubei ice posture "a target=" _blank "href=" //www.sjfzxm.com/ "> dress < /a > General Manager Han Jixiong said that many well-known brands this winter's down clothing orders have been down, but the rise of raw materials has brought great pressure to pricing.

"It is true that there is a psychology of selling the old ones, mainly for the purpose of attracting people's popularity with the discount of the old ones for the new listing of new products this winter."

Ho Cheng told wholesalers that the price will not be as low as in previous years.

Some manufacturers have already announced that the down jacket sold in the past year can be sold at a minimum price of 99 yuan, and this year it will not be less than 199 yuan.

< /p >

Similarly, reporters also saw in Taobao that the promotional price of most of the brand down clothing has not changed much compared with the original price, far less than the 200 to 300 yuan discount in the same period of the previous year.

The owner of a brand purchasing shop said this year that the price of down jacket was affected by avian flu, which led to the shortage of down material and no money from purchasing.

< /p >

< p > < strong > down clothing will definitely increase in winter < /strong > < /p >.

< p > "at this time in the past, there were merchants who contacted us for supplies, but this year the suppliers obviously reduced, and we had to look everywhere for them."

Que Zhiyong, director of Wuhan Yong Wei Clothing Co., Ltd. introduced that after the spring bird flu appeared, the supply of eiderdown was obviously insufficient. At present, it is the peak season for the purchase of eiderdown, but compared to the previous years, the market has obviously declined, and the purchase price has increased by more than 40%.

< /p >

< p > because of the rising cost, he expects that the price of the down jacket this winter is at least 20% higher than that of the previous years. "But we dare not raise the price very much and worry about losing the market."

< /p >

< p > > Wuhan a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > president of the chamber of Commerce, Liu Shuren said that many local enterprises have already made preparations for both hands: on the one hand, they pay close attention to the supply situation of down garments; on the other hand, they are ready for replacement products such as cashmere and cotton clothes.

< /p >

< p > Liu Shuren reminded consumers that when selecting anti season down garments, they should prevent the purchase of substandard products in addition to checking labels.

Because the problem found in the use of a few months later, it has been over three packages.

< /p >