APP Marketing Has Become The Main Way For The Garment Industry To Make New Profit Models.

< p > in recent years, with the rapid development of China's network information technology and the popularity of smart clients, the 3G mobile Internet is booming and has a great tendency to replace traditional Internet.

The emergence of mobile Internet has not only made people surf the Internet anytime and anywhere, but also brought new opportunities to the industry of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >. Mobile Internet has been settled and the new strategy of APP marketing has been launched, which has gradually become the main way of new profit making mode for the garment industry.

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< p > with the increase of the consumption level of urban residents in China, the demand for clothing in the domestic market is also increasing, and the quality requirements are higher and higher, and the garment industry has maintained a high speed development trend.

However, the emergence of mobile Internet has changed people's lifestyles and consumption patterns. Consumers are no longer relying on offline stores to buy clothes. Fast, convenient and low price online shopping has become the main way people buy clothes.

It is under such a premise that the number of consumers in the offline market of apparel industry has been decreasing rapidly. At the same time, the number of consumers on the online market based on the mobile Internet is constantly increasing, which means that the online clothing market is even broader.

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< p > as China's first batch of mobile Internet portal enterprises, China apparel online can be regarded as a model for domestic garment enterprises to create new profit models with the help of mobile Internet.

Through the application of the APP client, China apparel online will deliver the comprehensive and systematic clothing information to consumers at home and abroad, not only greatly improving the popularity, but also because the number of online consumers is huge, thus helping enterprises to gain more than the profit economy of several times below the offline market, and at the same time, it also promotes the growth of passenger volume and sales volume of clothing enterprises offline stores, and realizes the linkage development of offline businesses.

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< p > is also introduced by Liu Yun, chairman of Jiangsu hurricane Garments Co. Ltd., for the apparel industry, the biggest advantage of the mobile Internet is that it is close to the consumer groups. Moreover, the smart clients are mostly young people. Therefore, the development of the garment industry and the mobile Internet will meet the needs of the consumers for the information acquisition of fashion clothes, and help the garment enterprises quickly gather customers and achieve sales growth so as to gain profits.

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