LVMH'S Quality Retail Group DFS Will Carry Out Global Business Pformation.

DFS, P's LVMH, decided to carry out the global business pformation and implement the brand remolding plan.

At the completion ceremony of Los Angeles International Airport's new retail space, DFS Group Chairman and chief executive officer Philippe Schaus announced that the company will launch a brand new logo (Logo).

< /p >

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201306/28/20130628084351_sj.JPG "/" < > > "

The reform of < p > DFS aims to enhance brand image and focus on luxury tourism retail.

"Change is the natural evolution of company development," explains Michael W.Schriver, chief operating officer of DFS. "After more than 50 years of development, we now need to pform from the value creators defined in the past to a luxury and high quality enterprise."

< /p >

< p > LVMH reported in the first quarter of 2013 that earnings accounted for the heaviest proportion. In the past, the trend of driving group business growth and leather sector almost zero growth, while DFS's boutique retail sector achieved a rapid growth of over 16%.

From the overall revenue of LVMH group in fiscal year 2012, quality retail sales have risen to second major business sectors.

< /p >

< p > LVMH clearly stated in the earnings report that the inspiring performance of DFS is the expected result of the rise and rapid development of Asian customers in the past.

"Among them, Chinese consumers are the fastest growing customers of the company. Today, Chinese travelers have become the most DFS customers."

Michael points out.

DFS the investment plan in the future revolves around upgrading and upgrading existing stores, and will also look for new investment opportunities in places where Chinese travelers go.

< /p >