The Depreciation Of The Yen Has Cooled, And The Domestic Retail Market Has Been Heated Up Overseas Purchasing Market.

"P >" a href= "http://sjfzxm.com/news/index_cj.as" > the yen devaluation < /a > is too great. To buy Fancl in Japan is the price of Chinese cabbage. "

Recently, overseas buyers have focused their attention on Japan.

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In the past six months, the exchange rate of yen against the RMB has continued to decline. In the past four months, it has depreciated nearly 20%. On the one hand, the overseas purchasing market has been completely active, and on the other hand, many people are worried about whether the Japanese commodity price in China will change. P

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< p > < strong > MUJI Taiwan depreciates, the mainland has not followed up > /strong > /p >

< p > recently, Japan's < a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > brand name MUJI, China Taiwan's official website. A message was published that a "commodity price adjustment will be adjusted in April 25th" because of "depreciation of Japanese currency".

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< p > it is reported that the price cuts involve 830 products, including spring and summer new products and popular products, with a drop of more than 3, including the most popular cotton and linen polyester storage bags, nylon box type storage bags, and mild star cleaners and cleansing oils.

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< p > yesterday, the reporter visited the MUJI store in Hangzhou, and the salesperson said he had not received any notice of price reduction.

At present, MUJI counters are doing a series of activities, shopping volume will be able to participate in the raffle, part of make-up water, pull rod box is 10 percent off discount.

In addition, another day brand Uniqlo also did not appear to depreciate.

The Uniqlo special store in Hangzhou department store is developing T-shirts limited time special activities.

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< p > "the impact of Japanese yen depreciation on domestic Japanese brands is not obvious. Because of the different marketing strategies of brands in different regions, some will be discounted, and some may launch activities. In addition, many Japanese a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > processing sites are basically not affected by exchange rate fluctuations in China.

Analysis of the industry.

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< p > < strong > Hot overseas purchasing, before and after the exchange rate difference to goods 20 percent off < /strong > /p >

The depreciation of yen P has little effect on the domestic retail market, but it stirs up the overseas purchasing market. The exchange rate difference makes it more cost-effective to buy Japanese goods with RMB.

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Last week, Miss Lin bought a pile of cosmetics from Japan. "A bottle of 120ml cleansing oil plus a bottle of 50g powder, the price of the mainland counters is 388 yuan, which only cost 3000 yen in the early stage, which is equivalent to 193.21 yuan RMB," P said.

She said that the price of the set group was 235 yuan.

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< p > in January this year, the exchange rate of Japanese yen to RMB was 100 yen to RMB 5.9 yuan, and entered into April. The exchange rate changed to 100 yen to 6.8 yuan, which made overseas buyers buy more than 20 percent off times before and after shopping.

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< p > on a domestic shopping website, there are 430 thousand pieces of products purchased by Japan. Many shops have launched the "buy one get one" campaign. "Now buying Japanese goods is more cost-effective. Many customers buy a few sets of them."

A customer service Lin Lin, who buys Japanese cosmetics, said.

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< p > in addition, from the data released by the shopping website, the paction index of "Japanese purchasing" has increased by 15.7% over the past 30 days, and the main buyers are concentrated in the first tier cities such as Shanghai and Guangzhou.

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