Dangdang High-End Clothing Online Shopping Three Pillars Of The Situation Is About To Form.

"P" not long ago, Dangdang combined with Hangzhou a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "target=" > clothing trade association, held in Hangzhou Zhijiang hotel in 2013, Dangdang, "target=", "clothing" and "investment" conference, began the "enclosure movement" for high-end clothing business.

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< p > < strong > from book to costume, what is the way to go? < /strong > /p >

< p > Deng Yifei, vice president of Dangdang, said Dangdang was officially launched in 1999. It relies on books and fortune. About 95% of Chinese readers have bought books products in Dangdang.

How to excavate more profit points from the existing loyal customers, Dangdang made deep data mining and precision marketing, resolutely put the high-end clothing, mother and baby products as the focus of development beyond books, creating high-end high-end clothing MALL.

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Li Guoqing, President of Dangdang net, failed to attend the meeting due to physical reasons. The video link was made at the scene, which shows Dangdang's attention to the P conference.

Li Guoqing said that clothing will officially become an important category of Dangdang. Dangdang insists on taking the middle and high-end boutique dress route. Currently, there are about 1500 clothing suppliers, and the expansion rate of the next three years will be controlled within 3000. With the strong customer base of Dangdang and the existing logistics channels, the clothing brand sales target 3 billion in 2013 will be challenged 4 billion 500 million.

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< p > < strong > the situation of tripartite confrontation of the electricity supplier is about to form < /strong > < /p >.

< p > at this meeting, we also mentioned the support brand "Dang" brand. This can not help but remind people of the strong "Amoy" brand appearing on the clothing week of Shanghai. Dangdang this time, the "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing inviting business < /a > wants to fight against Tmall mall?" Li Guoqing said Tmall mall is doing all kinds of products, clothes are easy to be drowned in other categories, while Jingdong is the main product of digital 3C, Dangdang is positioned as high-end high-end clothing MALL, and the three pillars of the electricity supplier will be formed and maintained.

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