Yang Zhaohua Makes Great Efforts To Strengthen The Home Textile Industry.

< p > 2013 is the opening year for comprehensively implementing the eighteen great spirits of the party, and is the key year for carrying out the "12th Five-Year" plan for the home textile industry.

For the home textile industry, it is facing an important period of strategic opportunities.

How to make the home textile industry bigger and stronger, as the leader of China's household a href= "//www.sjfzxm.com/" target= "_blank" > textile > /a > industry association leader Yang Zhaohua, in the five six vice presidents' working conference in 2013, from the point and face, in-depth and meticulous analysis of the status and development trend of the industry, and made a very realistic appeal and guidance.

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< p > < strong > "cooperation, fineness, standardization and promotion" -- steady take-off 2012 < /strong > /p >

< p > in the work review, Yang Zhaohua first carried out the 2012 home textile industry operation analysis.

The home textile association has carried out solid and effective work in promoting the healthy and orderly development of the industry, focusing on the annual work guideline of "cooperation, fineness, standardization and upgrading" and the "family textile association work plan" in 2012. It has achieved positive results and promoted the cohesive force and centripetal force of the association in the industry.

Yang Zhaohua used scientific and rigorous data to make a deep analysis of the operational situation in 2012.

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On the export side, Yang Zhaohua said: "the US and Japan market is growing steadily, and the emerging markets still play an active role." P

In the statistics of the US, Japan, Russia and ASEAN's export growth rate, Russia ranked 60.1% in the top spot.

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< p > in the domestic market, Yang Zhaohua takes Taobao as an example to discuss the supporting position of domestic sales.

According to statistics, Taobao's annual turnover was 13 billion 100 million yuan, up 102% over the same period last year.

Yang Zhaohua said with interest: in the wave of double eleven online shopping carnival, the home textile industry accounted for six of the enterprises with over 50 million sales volume.

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< p > 2012, the whole industry has achieved steady development, and the indicators have been growing well, and production has maintained a steady growth of two figures.

The domestic market has become an important factor in stimulating the growth of production and sales. The export has maintained growth and the overall operation quality of the industry has been steadily raised.

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< p > < strong > "expanding domestic demand, stabilizing exports and promoting innovation" -- heavy attack 2013 < /strong > /p >

< p > although the domestic textile industry has made some pleasant achievements in 2012, it is not a smooth development.

Any industry will have corresponding problems at different stages of development.

Data show that the total output value of home textile industry has slowed down compared with the same period last year, and the growth rate of export has a downward trend. The two level differentiation trend of enterprises is obvious, and the growth rate of export for some markets has declined, especially for the growth rate of India.

Therefore, the home textile industry must prepare for the future, prepare well for future challenges, and properly handle problems encountered in the development process.

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< p > Yang Zhaohua has made a systematic and profound review of his work in 2012, and has explored a feasible breakthrough for the 2013 industry development from a professional perspective.

Its focus is on expanding domestic demand, stabilizing exports and promoting innovation.

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< p > Yang Zhaohua said that in the domestic market, industry and enterprises should strive to tap the consumption potential of domestic textile, and take it as a fundamental and strategic move to promote the long-term, sustained and stable development of the industry economy.

It calls on enterprises and associations to cooperate and actively advocate scientific and healthy consumption concept, guide consumption and expand the market.

Yang Zhaohua said: "we should advocate healthy consumption and scientific consumption.

The home textile association will strive to guide the consumer market, educate and train consumers, so that consumers can develop good and healthy living habits and stimulate the consumption potential of the home textile market.

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< p > since we should publicize the healthy consumption concept, we should make full use of good propaganda means.

Using effective publicity campaigns to carry out three-dimensional media bombing.

Such as CCTV, local TV, Internet, newspapers, magazines, consumer guides and so on.

Education inspires consumers' awareness of healthy consumption, which not only improves the quality of life of consumers, but also expands the market capacity.

Yang Zhaohua firmly and strongly stressed: in 2013, the home textile industry will face more opportunities and challenges. We must confidently launch the potential of the home textile industry.

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In the export market, in January 2013, home textiles exported 3 billion 300 million US dollars, an increase of 12% over the same period last year.

In the 1-2 month, the export of textiles was a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > exports of US $41 billion 200 million, an increase of 32% over the same period last year.

Among them, textile exports increased by 26% and clothing exports increased by 35%.

Yang Zhaohua suggested that we should open up new market space on the basis of maintaining the traditional market share and stabilizing the existing market.

We should focus on emerging markets such as ASEAN, Russia and other BRICs markets, give full play to the positive role of emerging markets in export growth, seize opportunities, increase development efforts in emerging markets, vigorously implement the development strategy of "market diversification", and further expand the scale of textile exports.

Yang Zhaohua emphasized that we should actively expand the international market and diversify market risks.

We must deepen the stability of the mainstream market and actively explore new markets.

At the same time, we must strengthen the rational allocation of resources, integrate the resources of the industry, and put emphasis on cotton and labor.

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< p > constantly improving the technical level and independent innovation ability of the home textile industry is also a key breakthrough in the home textile industry.

Yang Zhaohua said: in the future development, we should pay attention to channel innovation and improve service level.

How to optimize the channel and bring more benefits to the terminal has become an urgent problem for home textile brand.

Channel, which is the most closely linked to the terminal, plays a vital role in the development of a brand.

To innovate channels, we must explore diversification of channel sales.

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< p > traditional channels are increasingly showing some problems: high business entry fees, rental of specialty stores, and rising wages. Among them, the most challenging problem is the strong impact of e-commerce.

At present, the cost of China's entire offline channels has been rising. No matter the department stores, shopping centers or the 234 tier cities, there is a rising voice.

With the pressure of rising costs and rising rents, competition in traditional channels has become increasingly brutal.

When the traditional channel is at a low ebb, sales in emerging channel markets show a rapid growth.

The strong power of e-commerce is self-evident for the home textile industry.

In 2012, Taobao platform sold 13 billion 100 million yuan of household textile products online, an increase of 102.2% over 2011.

This shows a new business situation, and also brings more opportunities and possibilities for the layout and integration of our home textile brand.

In the future, when the home textile brand is carrying out the layout of the channel, we must face up to the rise of online consumption power and consider the change of consumption trend.

Therefore, enterprises should change their development ideas and break away from the dispersed and single sales mode of the home textile industry for a long time, mainly based on department stores, supermarkets, specialized markets and exclusive stores, and strive to create a new procurement mode for consumers, and promote the further development of the industry.

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< p > < strong > > "quality, energy saving, sharing and coordination" -- a win-win blueprint "/strong > < /p >

< p > Yang Zhaohua also stressed the issues that should be concerned in the future industry.

On the issue of corporate social responsibility, Yang Zhaohua said: while the home textile industry strives for a steady growth of economic indicators, the quality problem is still the key to the maintenance of the enterprise.

With the improvement of technology level, low carbon environmental protection, energy saving and emission reduction have become the duty that enterprises must pay attention to and perform conscientiously.

With the rapid development of economy in recent years, China is facing enormous difficulties in energy shortage. The textile industry is an industry with large pollutant discharge, high energy consumption and great potential for energy saving. Industry enterprises should change the extensive growth mode according to the state's policies of energy conservation and emission reduction, so as to enable enterprises to grow and expand in industrial upgrading.

Talking about the issue of energy saving and emission reduction, Yang Zhaohua showed the "discharge standard of pollutants for textile dyeing and finishing industry" to the enterprises, and humorously said, "we may eat and drink differently, but once we get out, the air we breathe is the same."

In a relaxed context and atmosphere, Yang Zhaohua's concerns and Thoughts on energy conservation and emission reduction were presented.

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< p > the cohesion of an industry is reflected in many aspects. Under the great keynote of striving to achieve win-win and common prosperity, it is necessary for enterprises and associations to exchange and develop together.

Yang Zhaohua mentioned that "China home textile" as the most authoritative official website in the industry requires the circulation and enrichment of information from various enterprises.

Through this platform, while promoting brand advantage and industry development trend, we can also share the available resources, so as to understand the dynamics and trend of the home textile industry in the fastest and deepest way.

Seek opportunities for development and achieve common prosperity and win-win results.

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< p > in the chain of the textile industry, < a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textile Industry < /a > is a fast developing industry. Looking back on several years, we have made brilliant achievements, thinking about the future and undertaking heavy responsibilities.

Yang Zhaohua said with confidence: Although the market competition environment is more and more intense, but as long as we strengthen our confidence and take steps to fully tap the potential of "home textiles", we will have a bright future.

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