Maya Doomsday'S Joking Sportswear Shoes Development Opportunities

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< p > "December 21, 2012, world destruction!" this is the Maya's doomsday prophecy. Now it seems that this is a joke made by the Maya.

However, everything seems to be unsatisfactory in 2012. The domestic sports shoes and clothing industry has big inventory, slow growth, small and medium-sized sports brand pformation, Lining changed the handsome, and the flying Jordan sued Jordan for sports infringement.

In the new year, we should look forward to the future on the basis of learning from past experiences and lessons.

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< p > by analyzing and summarizing the relevant data, it is not hard to find out the data that are not optimistic.

Last quarter, Lining, Anta, 361 degrees, XTEP, PEAK and other 42 listed clothing enterprises inventory amounted to 48 billion 300 million yuan.

The total inventory of Lining, Anta, XTEP, XTEP, PEAK and the 6 domestic sports brands reached 3 billion 721 million yuan, an increase of 22 million yuan compared with the total inventory of 3 billion 699 million yuan at the end of last year.

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The winter of a brand P is not enough to make us cold, but the whole industry is growing slowly or even down.

Nike fell 12% in the first quarter, 14% in the first three quarters of the year, and net profit in the first half of the year, compared with the end of last year. Lining was -84.5% and -952, PEAK was -43.3% and -1067, 361 was -22.9% and -185, Anta was -17% and 29, and XTEP was 0.3% and 165, respectively.

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< p > the growth of sports brand makes us see the life cycle and natural selection similar to nature.

Relevant experts have said that the adjustment period of sports shoes and clothing industry is about 2011-2013 or three years. During this period, the competition in the industry will be fierce. Every year, we will probably eliminate dozens of brands. After the majority of brands are eliminated, the market share will be occupied by several big brands.

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< p > despite the bad luck of sportswear and shoes and hats, the new year's new atmosphere still brings us a new dawn.

Sports shoes and shoes have been innovating and subdividing audiences after bad luck.

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< p > Maya doomsday is a joke. Are you ready for your sports shoes and clothes? < /p >

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