China Cotton Association Pushes "China Cotton" Brand

< p > "relying on low-grade, primary and large quantities of exports has not adapted to the current situation of < a href=" //www.sjfzxm.com/news/index_cj.asp > textile industry < /a >. Only by raising the level, establishing brand, increasing the content of science and technology, increasing the added value of products and designing innovation can we reduce the proportion of raw materials and labor costs in the final textile products.

In order to enhance the overall quality and competitiveness of China's cotton and cotton products, the China Cotton Association began to promote the "CHINA COTTON" logo in 2010, aiming at building a brand name and promoting the quality of domestic products with the concept of "homemade, high-quality and pure cotton" as a carrier.

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"P > International Textile and clothing demand declined, domestic consumption growth slowed down, China's textile and clothing exports ended high growth for many years, the growth rate continued to fall, and the export of pure cotton textiles and clothing was particularly low, which led to the decline of cotton demand in China, and prices continued to fall.

In order to stabilize the domestic cotton market and protect the interests of cotton growers, the relevant departments issued a temporary purchasing and storage policy to support the market. < a href= "//www.sjfzxm.com/news/index_s.asp" > domestic market < /a > finally stabilized.

However, as the price decline in the international market is greater than that in the domestic market, the domestic and foreign cotton price differentials remain at a relatively high level, and with the increase of labor costs and energy prices, the competitiveness of China's textile enterprises is weakened, and the outflow of orders is more serious. Some textile enterprises begin to shift outwards.

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< p > Gao Fang said, in recent years, compared with the surrounding competitive countries, the higher labor cost in China has become the norm, regardless of the wage level of textile workers, or the cost of cotton planting by cotton farmers will continue to improve.

Under such circumstances, how to digest the cost and disadvantage will ensure the sustainable development of the textile industry while safeguarding the interests of cotton farmers, and become an important topic for the future development of China's textile and garment industry.

"We hope that the new year will not only exist in the memory of our old goods, but in the lives of our people today and even in the future."

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< p > it is understood that the China Cotton Association is committed to recommending "a href=" //www.sjfzxm.com/news/index_q.asp with high quality and environmental protection for consumers.

In October 2011, the China Cotton Association awarded the "China Cotton (COTTON CHINA) logo quasi license" to four enterprises: Zibo Lanyan Group Co., Ltd., Beijing cotton field Textiles Co., Ltd., Hejian City Guoxin Rural Technology Service Association and Shandong Xin Qiu Seed Industry Technology Co., Ltd., and allowed its products to meet the standard to use the "China cotton" tag.

Over the past year, with the help of the "China cotton" logo and the efforts of the enterprises, the visibility and influence of the enterprises have been improved, and significant economic benefits have been achieved.

In the sale of listed products, Xin Qiu seed industry has doubled sales, LAN Yan expects annual sales growth of 50%, Guoxin home textiles increased 40%, cotton field growth 13%.

At present, these enterprises are applying for expansion to the China Cotton Association, hoping that more products can be linked with the "China cotton" logo. At the same time, some other excellent enterprises have also put forward the application for listing. In the near future, the "China cotton" family will continue to grow, and consumers will experience more high-quality and environmentally friendly Chinese cotton products.

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