Yoobao: The Price Of Down Jacket Tends To Be Fashionable.

< p > yesterday morning, the eighteenth China International feather and down Expo and the fourth Xiaoshan international feather and down festival were solemnly opened in Xiaoshan Ruby Home Expo City.

Bosideng, Xue Zhong Fei, North Swan, DIO and other 56 key feather down a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprises are all appearing at this Expo, 3 days of exhibitions. All businesses have given ultra-low discount to consumers, attracting many consumers to visit and rush to buy.

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< p > < strong > down garment enterprises are playing the fashion brand < /strong > < /p >.

< p > at the Yoobao conference, the down coats in the showcases are not only colorful but also much more fashionable than before.

In the Boston showcase, Miss Kim is trying on a bright pink long and down jacket. "The design of this down jacket" a target= "_blank" href= "//www.sjfzxm.com/" > hat "/a" is lovely and light. It is not like a down coat, it is also very suitable for wearing, and the color is also very color.

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< p > around the exhibition week, the reporters found that this year's "a href=" http://sjfzxm.com/news/index_f.asp "down jacket < /a" has some new features. Some men's down coats have been designed as business fashion styles, and the lining of light down feather with the design of the exterior business dress is not really a down coats at first glance. "This business down suit is very suitable for men aged forty or fifty years old, not only good thermal insulation, but also suitable for some formal occasions."

According to the salesperson of the showcase, this year's men's down jacket has many styles. Besides business style, there are also leisure styles, more stitching styles and fashionable styles.

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< p > women's down clothing is more frequent, and lace embroidery, chiffon plush and other elements are also integrated into it.

According to Wang Hua, general manager of Bosideng Trade Co., Ltd. in Hangzhou, Boston has launched 140 new down garments this year. There are 40 items on display at the exhibition site. "This year, Bosideng has 10 new fashion styles, 8 major coloring and 349 colors, and more than 40 new fabrics have been developed and applied to meet the needs of consumers for individuality, taste and fashion."

It is reported that Bosideng's pursuit of fashion in terms of design concepts and market segmentation for different ages and different styles make its sales performance in Zhejiang rise by about 20% over last year.

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< p > < strong > fabric cost rising leads to the overall price increase of down products < /strong > /p >

< p > in the big showcase, the reporter found that the price of the down label is less than 500 yuan, and the price of many brands of down garments is about 1000 yuan, or even nearly 2000 yuan.

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< p > "the rising cost of raw materials such as fabric and feather, and the increase in labor costs such as pportation are the main reasons for the general rise in the price of feather products this year."

According to Wang Hua, in addition to rising costs, the down jacket this year also pays more attention to design. Many brands have begun to focus on fashion, which has also raised the price of down garments to some extent.

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< p > Bosideng, as the leader of the domestic down industry, has a share of the market share of its brand portfolio, which accounts for 53.9% of the national down industry.

This year, Bosideng opened its first flagship store in the fashion capital of London and established its headquarters in Europe, creating a precedent for the high-end high-end fashion stores in the European and American tier cities. "Bosideng, as a Chinese brand, has stimulated the consumption of the domestic market to a certain extent, and the expectations of consumers for Down garments are also gradually improving."

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< p > Xiaoshan, as China's eiderdown capital, has gathered more than 100 furniture production enterprises with a certain scale. The famous brands such as Swan, DIO and so on are also playing a big role in fashion, and the price of products has gradually increased.

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