How Do Second-Line Brands Push Environmental Protection Clothing Into The Market?

With the improvement of consumer's living standard, people's demand for clothes is getting higher and higher. Clothing market All the major brands are also planning the environmental protection clothing products, but looking at the Chinese clothing consumption clothing market, we can find such a problem: in China, the first line brands with large sales volume and high price are basically foreign brands, and local brands are basically second-class brands. First line brand planning, environmental protection clothing and second line brand are also planned. But how do second line brands push their environmental protection clothing brands into the clothing market and have a place in today's clothing market?

Second line brands occupy smaller clothing market share in the clothing market. Brand awareness also has a big gap compared with the first-line brands. The recognition degree in the minds of consumers is far different from that of the first line brands. The advertising effect is different from the first-line brands. So how can the second-line brand or the native brand brand occupy the big clothing market of China? Personally, I think local brands should play the advantage of localization, and study the consumption characteristics of Chinese consumers carefully.

First, to make the positioning of the clothing market accurately and accurately, I think that in the Chinese clothing market, we should take the white-collar and other high-income class as the main force of consumption, because it has enough economic strength to consume expensive environmental clothes, and the working class and the low-income class do not have sufficient economic strength to consume. Environmental protection clothing 。

Second, there are still a number of groups in the consumer positioning that can not be ignored, that is, 20-25 year old young consumers who like fashion.

Third, it is necessary to have the right means of publicity, such as network, media, TV advertisement, magazine advertisement and so on. Each company can decide which way suits itself better according to its own situation.

Fourth, we must develop more suitable Chinese clothing styles and materials, and design and develop new styles of clothing according to the Chinese body characteristics and cultural traditions.

Fifth, we should guide the clothing market and guide more consumers to consume environmental protection clothing.

The companies should withstand the pressure of the clothing market and meet difficulties. According to their own specific conditions, they will formulate detailed and specific promotion plans, push their products into the clothing market and occupy certain clothing market. In today's fashion market, big brands are full of hope. Local clothing brand You can show your talents!