Kappa Sports Shoes Hit Vip.Com Attracts Much Attention

As a famous sports brand in Italy, Kappa belongs to the earlier overseas sports brands entering the Chinese market, and has a particularly fashionable position in the minds of consumers. At the same time, Kappa It is also the first brand to dabble in the domestic electricity supplier market. From the first online store opened in Taobao, it has now been covered by many influential e-commerce platforms and even the brand's own electronic business platform. On the way of development, Kappa has been step-by-step, and the success of online and offline businesses is also traceable.

　　 Steady and try new

Reviewing the development course of the domestic e-commerce market in the past ten years, 2007 can be described as a "blowout" development period. In this wave, Kappa also saw the great potential of China's e-commerce market, and decided to launch the first online franchised store in 2009. At that time, the electricity supplier's market was just like a pool of unfathomable well water. The brand chose Taobao as the first step to test the water out of the "Pathfinder" mentality.

stay TaoBao The success has also strengthened the Kappa brand's further development in the field of electronic commerce. In the choice of the business platform that covers the target consumers more accurately, vip.com, the famous brand discount network, has become one of Kappa's most important partners. After a long period of running in, Kappa and vip.com established trust relationship. Not only did they launch exclusive network cooperation, but they also had big concessions. Vip.com launched the Kappa special sale of men's and women's shoes in November 1st. Men's Shoes 2.5 to 62% off and 1.8 to 64% off discount for women's shoes once again broke the highest point of profit. As for Kappa, it is the biggest gain in the "tasting new" mode to promote brand recognition through vip.com's high-quality e-commerce platform.

　　 Guiding consumption by heart

In the fierce market competition, "some people can become famous overnight and some people will evaporate overnight." The description is the fierce competition in this area, and sales volume is a curse that dominates the fate of merchants. Kappa naturally understands the relationship, but in the field of e-commerce, the brand pays more attention to communication with consumers. Because it can directly face consumers, it can convey the connotation of the brand more accurately and carefully.

Not long ago, Kappa and vip.com held a "I am I, I am the leading role" spokesperson selection contest, looking for energetic and daring to show the city men and women, causing a fashion craze. In October 13th, 10 winning members from all over the country gathered in Guangzhou vip.com headquarters for the first round of filming. Youthful spirited, passionate and beautiful, the collocation of handsome men and beautiful women became a beautiful landscape of the event. Sales are no longer the highest goal of Kappa's single pursuit. When consumers buy products, they can stimulate the inspiration and desire to wear and collocation, which is the brand that the brand is happy to see.