The Development Of Garment Industry In The Era Of Micro-Blog

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It has been several years since overseas, but in China, it is only two years ago. At the beginning of 2011, micro-blog, a typical representative of sina, quickly displayed the scene of incomparable beauty and brought great changes to the times.

The old quotation of Dickens's famous quotes: micro-blog era, the best era, is also the worst.

So, micro-blog, give

What changes will the industry bring? When I first used micro-blog, my heart's excitement and joy could not be stopped.

It reminds me of the event that the world's first retail cash register was invented and used in the United States 132 years ago, which opened the era of rapid expansion and development of the retail industry, and brought an inestimable historical role and influence to the capitalization operation in the future and the strategic retail IT.

Once the button on the future destiny is launched, the history can not be changed. This is the profound influence micro-blog will bring to the clothing industry.

Allow me to say a few words about how to "profoundly affect".

First, the profound influence is the possibility of micro-blog providing the channel and path for "false words". Therefore, the garment industry, fashion industry and clothing retailing industry have been relatively independent in the past, and they will become blurred or even without borders.

Authority no longer, experts no longer, and perhaps the "senior" of occupational attributes will no longer exist. In the micro-blog world, there is no class and class of identity. The standard of judging value is only "fast" and "useful" and become a "flat" world.

Therefore, micro-blog will promote the fashion industry.

The real coming.

Micro-blog will present the typical characteristics of many fast times: for example, aiming at the pertinence and professionalism of many different subdivision problems in the clothing industry, fast feedback and fast communication, and form opinions.

More and faster, and at the same time, there is a profound significance. This is a fundamental change in micro-blog's apparel industry.

The characteristics of micro-blog will bring different advantages and disadvantages to the apparel industry chain.

A, triggering a closure of a number of enterprises or organizations:

In the micro-blog era, the most important values are: ablation and deconstruction, making communication flat, relaxed, diversified, fast and low cost.

Therefore, the traditional industrial slow media and traditional brands, which have no real channel share and authority influence, have been hard to stand there after the impact of the Internet and blog times, but I believe that most of them can not survive the fatal blow of micro-blog, but it is not a crash, but a desolate place, I am not alarmist.

B has brought serious challenges to some enterprises:

Some traditional clothing consulting and consulting firms without core products will face serious challenges from micro-blog.

Traditional clothing consulting and consulting companies, in essence, profit-making way is "in the information and learning mechanism is not perfect and asymmetric environment, selling traditional experience to gain profits", but in the micro-blog era, this profit mode will become very uncertain, traditional experience will no longer be an advantage, and is likely to be a burden, so the profit path will also become blurred.

C, bringing more opportunities to some brands:

The reason is very simple: fast fashion brands, with many terminal advantages of vertically controlled stores, combined with the rapid product response mechanism, and consistent with the advantages of product promotion, will get more opportunities to communicate directly with customers. The design style brand will also rely on the overall advantages of product styles to gain more opportunities for communication in micro-blog, and be recognized and recognized by more customers.

For the same reason, the business mode of designer brand integration is difficult to grow rapidly in the way of physical store. However, online sales and D2C integration have shown a dazzling trend.

There is only one reason: in a short time, we get the recognition and recognition of the largest number of customers with low cost and fast speed.