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The Direct Selling Mode Is Difficult And The Brand Moves Away From The Shoe City.

2012/10/5 16:05:00 38

Direct SellingShoe CityWenzhou

The direct selling shoe city model has developed rapidly in the past few years, and has gained huge profits. In today's economic situation, influenced by many factors, the business model is no longer suitable for the development of branding. Many brands try to break through, but it is difficult.


The direct selling mode is difficult and the brand moves away from the shoe city.


  

Direct selling

The shoe city model has developed rapidly in the past few years, and has gained huge profits. In today's economic situation, many factors have a common impact. The business model is no longer suitable for the development of branding. Many brands try to break through, but they are struggling.


Wu Hou direct selling in Jinhua Town

Letao

Backed by factories, it is a retail window.

The government of Wuhou District has focused on developing the retail mode from factory to terminal consumers, and has opened several public pport routes to directly sell shoes city, so as to facilitate the citizens to choose products that are inexpensive and inexpensive.

Every October, there is a shopping festival for women's shoes in Western China. There are orders for regional traders in Europe, America and Russia.

But with the increase of raw material prices and the increase in labor costs, coupled with the gradual deepening of the financial crisis, the order volume of foreign trade also gradually declined.

At present, many factories try to set up stalls in Lotus Pond and take the brand line.

However, in this way, the market input is higher, and the operation and management of these factories are weak.


The big shoes city in Jinniu District, Chengdu, and the western shoes are the largest two shoe wholesale markets in Chengdu, which are located in the middle and low ends and are mainly wholesale.

It mainly includes sports shoes, children's shoes and casual leather shoes.

Wenzhou

Leather shoes, Chengdu women's shoes, Guangzhou women's shoes and so on.

In general, Fujian and Wenzhou are the two major regional footwear brands.


Walking into the big Zheng shoe city of Lotus Pond in Jinniu District, we found that many Wenzhou brands including red dragonfly, AOKANG and spider king have moved out, and only set up an image window in Taicheng shoe city.

This shows that some of the developed brands are reluctant to associate with miscellaneous shoes. They need more high-grade stores and better development space. This is a specific epitome of the development of the footwear industry.

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