Zhang Jie: Chinese Luxury Goods Have Brand Before They Have Market.
Now China has developed into a world economic power, and the Chinese have gradually become a buyer.
Luxury goods
The main force, but in terms of luxury goods, we still have few brands belonging to China's independent innovation. Some people think that a lot of money has been made away by foreigners.
In response, Zhang Jie, commentator of China economic network, said that China's national luxury brands need a process and historical time. Now it is just the beginning stage, so the market is bound to be plundered by others, but do not lose confidence in the future of China's luxury brand, and believe in China's luxury goods.
brand
Will grow up.
Zhang Jie thought, "the Chinese used to dress for the purpose of solving the basic needs of human beings, but now they are no longer wearing warm needs, nor even the need for beauty. They are now pursuing brands.
In fact, the brand brings not only the beauty, but also the added value of the brand.
This shows that China has produced rich people who can pursue brand. "
Zhang Jie went on to say, "you may say that there are few luxury brands in China now, but you should know that the formation of any luxury brand must first have a social environment to pursue luxury, and then the growth of luxury brands.
Therefore, China now has the environment, will grow up later, will slowly produce a luxury brand.
Without this environment, can local luxury brands be produced? If Chinese people can't afford luxuries themselves, then can China also produce luxury brands? Obviously, it is impossible.
Zhang Jie finally pointed out that "the Western luxury brand has its history of over 100 years.
Therefore, China's national luxury brands also need to have a process and a historical time.
Now the products that Chinese people like have also developed. For example, Moutai is becoming more and more expensive. The price of jade and jade that Chinese like is also rising, but this needs to be done step by step.
When China is really developed in the future, when the world is proud to wear Chinese clothing, these will make China.
National Costume
The company will soon become a global luxury brand, which is related to the culture and development of the whole country.
At this stage, the luxury market is bound to be plundered by others. But don't lose confidence in the bright future because of eating bitterness. I believe that China's luxury brand will grow up, just like China's hundred years old brand, so far, it has been remembered by people.
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