New Opening Of The 2013 New Conference, Continued Efforts To Achieve The Rise Of Big Brands

The 2013 spring summer new conference was held in September 2nd at the Kokusai Hotel, Xiamen.

In addition to the new product and image of spring and summer 2013, the conference is also a brand summit that represents a comprehensive upgrading of the strategy.

New opening of 2013 new products

New products shake the market, the rise of big brands

This conference has released three new products: the concept of Versailles, the melody of Seine River, and the encounter of Champs Elysees. The guests at the meeting felt the Paris sentiment of "enjoying life" brought by "the business men's clothing".

The scene stage uses the 3D holographic projection technology, taking France Paris and Eiffel Tower as the background, the dreamy and confused lighting focuses on the new product release. The handsome model is dressed in the new style of spring and summer in 2013, which is a perfect interpretation of the romantic and sensibility of Paris, France.

The design inspiration of this season's new products is from the romantic capital, Paris, France. The new business concept of "business travel men's clothing", which is unique to Hsin, is perfectly blended with Paris's history, culture and art elements. It makes a perfect interpretation of the theme from the product outline, material, color, pattern, and terminal image.

New opening of 2013 new products

The concept of Versailles, which combines the design of Palace of Versailles, is the perfect display of the essence of Versailles design. It is a combination of technology and art, advocating simple modern design concepts and highlighting the style of big names.

The leisure series is inspired by the Seine River, and men's clothing hopes to bring the customers a relaxed and comfortable business experience by highlighting the elegant, relaxed and leisure holiday features.

The final fashion series is based on black, white and grey, with bright blue, red and green. It embodies the style of simplicity, luxury and fashion in details, conveying a Heya concept of self seeking and individuality in complex urban life.

From the display of new products to the release of brand development strategy, the whole conference showed the high-end and fashionable images of the male clothing to the audience and target consumers. The male clothing is not only a symbol of noble status and status, but also makes many successful men feel the essence of this dress adornments culture, and deeply appreciate the unparalleled brand charm.

Channel sink, bend beyond

As the leading men's clothing brand in China, the male clothing of China has taken the lead in putting forward the concept of "business travel men's clothing". Through differentiated marketing strategy, it has sprung up in the men's clothing industry and occupied an important position in the domestic leisure market.

In the face of the rapidly changing market and industry environment, he has once again grasped the trend of the development of the domestic men's wear industry again. In this conference, Mr. Xu Qiming, chairman of the conference, proposed that he will take a clear strategy, firm belief and strong team to develop the brand new strategy, adhere to the market orientation, marketing as the leader, the product as the main line, the quality as the key point, the management as the core, and the "bend over" concept, to achieve the "big card rise".

New opening of 2013 new products

From the marketing conference, we can see that through the perfect terminal management plan, clear marketing strategy objectives, comprehensive market segmentation and channel expansion, we have launched a series of support policies for dealers and agents.

Combing the internal management process and building a terminal oriented management mode, especially strengthening the training of the terminal retail management team, will take three years to build SINIA into a "county market leader", and this spring and summer new product conference will promote the implementation of the strategy of SINIA men's "channel sink" strategy.

In recent years, he has gradually set up a sense of responsibility for big brands. Through the promotion, precipitation and pformation of the brand, the market demand is oriented, and the concept of "business men's clothing" is the core demand, the long-term development strategy is formulated, and the rise of the brand is realized.

This conference, Shin's menswear has brought new shocks and Inspirations to the industry, showing the king's demeanor and leader's temperament in the industry.

I believe that in the near future, he will go to the world's top fashion stage and lead the world trend of men's wear.