Using Spokesperson To Make Clothing Brand Marketing

There is a consensus in the advertising industry that inviting famous people to endorse their products is a shortcut for the brand to expand its popularity.

You can see all kinds of things.

。

For example, Louis Weedon's latest spokesperson is boxing Ali, and the brand's past spokesmen include rock stars Keith Richards, 007 actor Sean Connelly and former astronaut Baz Aidrin, etc.

Yao Ming endorsed Oreo because of the relationship between an English word "dunk" - the Chinese meaning of the word was "shooting" and "bubbling" - the bizarre American cookies were connected with Chinese big men.

As for Jackie Chan's small overlord learning machine and Overlord shampoo, there seems to be little connection between them.

Ubiquitous

The screen always reminds us of the latest changes in brand names.

Even if you just glance at it, you may wonder: Why did you ask Guoli Zhang in May when he spoke for the convenience store of the whole family?

According to the performance of brand spokesperson in the first half of 2012, customers may be one of the best cases.

Han Han's "spring without fear" may be the scene of "Fang Han war". Although the momentum is not as big as the "object" of two years ago, it also appears to be popular.

According to the data disclosed by customers, it still brings more than 700 thousand sales volume in the first week of the "positive energy VT". After that, the VT, which is the main driver of the season, gets a continuous hot sale of nearly 100 thousand units per day.

In 2010, Han Han invited everyone to wish they could have a whole and unified system.

Image.

In the year before that, everyone was an e-commerce company selling mainly men's shirts and selling a few women's T-shirts, and then gradually opened up more new products than ever before, including canvas shoes and VT.

After pforming into a private brand fast selling consumer electronics supplier, the founder wanted to let more young consumers know about customers through spokesmen.

So you see "I'm a fan".

This is regarded as not only the self expression of Han Han, but also the self expression of the van guest brand itself in a sense.

Unexpectedly, those long and short sentences suddenly cut into the spiritual demands of young people after 80 and 90, and the "objects" swept the Internet overnight.

Now, Han Han seems to have acted as a medium.

"The birth of an object may not be considered as a person's work," said Nathan, assistant chief executive of Vic. "It is because it touches the nerves of users' self expression."

The spokesperson is rising with the film and television advertisements. The Hollywood and television media have aroused people's curiosity about the unprecedented movements of the public figures, and have made the advertisers who want to catch people's attention gradually grasp the new tool of "influence".

Nowadays, spokesmen are familiar with each other, and the space for their utility seems to be getting smaller and smaller.

Back then, in fact, Bi Lang did not intend to invite Xiao Si, and all the guests only played Han Han's role when he was "object".

As for Faye Wong's endorsement

Mengniu, the consumer can only smile in my heart - does she really drink this brand of milk?