Textile Enterprises Make Full Use Of Network Platform To Carry Out E-Commerce And Create Brilliance Again

Every day, trucks full of goods set out from here spin The products are delivered to various places at home and abroad; Every day, businessmen from all over the country come in an endless stream to negotiate cooperation matters here; Every day, different wealth stories and textile legends will be staged here

This is Gaoyang Textile Trade City. Its first-class infrastructure, complete service system, convenient transportation network, and logistics stations accessible to the whole country are vividly reflected in this large towel professional market in the north. The second phase of the upgrading project under planning will build a comprehensive trading complex with an area of no less than 100000 square meters, including the comprehensive trading hall, various service centers of office buildings and underground parking lots, which will make the functions of the Trade City more complete and greatly enhance the image of Gaoyang Textile.

Gaoyang, the former capital of Zhuanxu and a county in the early Han Dynasty, is a famous textile town with a textile history of more than 400 years; Since the reform and opening up, wool spinning, cotton weaving and blankets have gradually developed into the three leading textile industries in Gaoyang.

At present, Gaoyang has reached the production scale of 40000 looms and more than 4000 textile enterprises. The county has 322000 people and about 160000 textile workers. There are 180 villages in the county and 98 specialized textile villages. The annual output of Gaoyang towels is 4 billion. The products sell well all over the country and are exported to more than 30 countries and regions in Eastern Europe, Southeast Asia, Latin America, Africa, etc. Gaoyang has been named "Strong Textile County" and "Textile Characteristic County" by relevant departments of Hebei Province. In 2009, Gaoyang County was awarded the title of "Famous Towel and Blanket City in China" by the industry association.

　 Highlighting the role of parks from decentralized to centralized

According to incomplete statistics, Gaoyang textiles have more than 100 varieties and tens of thousands of designs, which are divided into high, medium and low grades, covering all series of textiles, and can meet the needs of different consumers.

In order to further promote the upgrading of the textile industry, Gaoyang County has planned and built a textile industry cluster by effectively integrating the park resources around the county seat in accordance with the development idea of "industry cluster to the park and park cluster to the county seat" and combining the actual industrial development. In May 2011, the textile industry cluster was approved as a provincial industrial cluster by the relevant departments of Hebei Province.

Gaoyang County has started the construction of textile circular economy demonstration zone relying on the large-scale county sewage treatment plant in Hebei Province, and has made great efforts to build a backbone enterprise brand incubator and a circular green development accelerator. Its core project is the dyeing and finishing project of reclaimed water reuse and high-grade wool bath towel with an investment of 1.053 billion yuan. After completion, the waste water will be treated in a centralized manner, and most of the treated reclaimed water will be reused. The sludge will be used for the boiler transformation project of key enterprises, and the slag ash generated will be used to manufacture energy saving and environmental protection bricks. The steam and electricity generated from the boiler transformation project will be used by enterprises in the industrial zone, A "five in one" circular economy development model integrating sewage treatment, reclaimed water reuse, sludge power generation, slag ash brick making, and steam printing and dyeing will be formed to create a leader in green development.

　 From single to diversified, sales performance soared

In recent years, the Gaoyang County Party Committee and the county government have issued a number of policies in terms of policies, funds, industrial planning and other aspects to support the development of the textile industry. The county's textile business model has developed from the initial decentralized operation and single channel to the current wholesale, export, e-commerce, supermarket supply, group purchase, promotional goods orders and other forms, It has established the important position of Gaoyang Textile in the similar industrial clusters in China.

At present, among more than 1200 merchants in Gaoyang Textile Trade City, more than 90% of the stores sell their own products, forming a pattern of self production and self sales of the front stores and the back factories, mainly focusing on wholesale business, with primary wholesale accounting for more than 98%.

Many domestic trading companies with import and export rights and domestic well-known textile enterprises such as Shenzhen Yabi and Zhongtong have set up offices in Gaoyang market for direct procurement and marketing. It is estimated that the export volume is about 300 million to 400 million dollars.

With the development of the network, textile enterprises make full use of the network platform to carry out e-commerce. In September 2008, the Management Committee of the Trade City cooperated with China Home Textile Network to establish China Towel Net, and set up an online trading platform. The online turnover of enterprises grew rapidly. In the first half of 2012, the online turnover of the county reached 500 million yuan. {page_break}

Some market famous enterprises such as Yongliang, Sanli, Zhiyang, Ruichun, Tuqiang, etc. have established direct supply relationships with national medium-sized malls and supermarkets, and have also established extensive cooperation with international well-known chain supermarkets such as Wal Mart, Carrefour, etc., thus reducing many intermediary links of agency sales, giving the cost savings to consumers, and increasing the market share of Gaoyang towels. At present, the supply volume of Gaoyang brand towel merchants exceeds 1.2 billion yuan per year.

From imitation to innovation, Gaoyang has more characteristics

in recent years Gaoyang Textile Enterprises have accelerated the pace of upgrading, and product innovation has become increasingly diversified. First, the textile technology is becoming more mature, and Gaoyang's textile equipment is upgraded as a whole. The ordinary 75 loom is gradually eliminated from the arrow loom, and the product grade is gradually improved; Second, professional pattern design is more perfect after years of development. In order to adapt to the market demand, textile enterprises have constantly renovated and improved, and set up a special pattern research and development room to keep track of the changing trend of market demand and develop new styles. Third, the use of new materials and packaging design are increasingly novel. With the development and progress of science and technology, new materials such as bamboo fiber, wood fiber, soybean fiber, and ultra-fine fiber are gradually applied to textile production, which more meets the market demand in terms of product categories and functions. Fourth, the brand influence has been greatly improved.

In recent years, new material products have become new highlights in market sales. The development of science and technology has created many new materials for textile industry. With the increasingly fierce market competition, textile enterprises continue to innovate and develop new products. Products made of new materials such as bamboo fiber, wood fiber, soybean fiber, etc. have begun to be favored by consumers. This kind of fiber towel has natural freshness, softness, antibacterial, moth proof, UV resistant, water absorption, breathability Anti oil decontamination and other functions. In addition, dry hair towel, dry hair cap, car towel and other towel products produced by using superfine fiber are also favored by the market. These products have no damage to the wiped surface, will not produce the common fiber shedding of cotton fabrics, and are easy to wash and durable. Compared with traditional cotton towels, they have the advantages of high water absorption, strong decontamination, non depilation, and long life.

9 key enterprises in Gaoyang County organized a group to participate in the 2012 China International Home Textiles and Accessories (Autumn and Winter) Expo

Sanli Group Clothing Co., Ltd

In this exhibition, Sanli Company launched six new product series with distinctive themes, namely: travel with color in mind holiday series, Renaissance series, romantic pastoral series, children's paradise series, combed cotton series, and Youke series.

Hebei Yongliang Textile Co., Ltd

Yongliang Textile invested 30 million yuan, and took the lead in introducing internationally leading pomatex rapier loom produced in Italy and Stauber jacquard loom produced in France in the province, greatly improving the modern production level of the enterprise.

Zhiyang Textile Co., Ltd

The company's cotton towel series products are made of high-quality Xinjiang plush cotton, which is more soft and delicate, absorbs water and dries quickly, and is not easy to breed bacteria. They are favored by delicate newborns and people with sensitive skin.

Hebei Ruichun Textile Co., Ltd

Ruichun brand, which has always focused on export business, launched the latest designed quilt products this year, making full preparations for entering the domestic market.

Gaoyang Tuqiang Textile Co., Ltd

While focusing on quality, Tuqiang constantly shapes its own product style, which not only makes the product unique, but also melts the brand concept into every detail of the product, demonstrating the rigorous connotation of the enterprise.

Hebei Bailixin Home Textile Co., Ltd

The company will take the newly launched "Duorou" brand towel product series to the exhibition, and focus its product structure on new low-carbon and environmentally friendly materials.

Hebei Sanwei Textile Co., Ltd

The company's latest "Meilun Home" product series closely combines the use function of towels with artistic taste, hoping to create a better future together with customers at home and abroad.

Hebei Runlai Textile Co., Ltd

This year, more efforts have been devoted to expanding the bamboo fiber towel market. The product is made of 100% pure natural bamboo fiber, which is refined by removing sugar and fat. It has the characteristics of strong decontamination, durable antibacterial, and unique texture.

Hebei Jinwendi Textile Co., Ltd

Specializing in the production of medium and high grade cotton towels and bath towels, we are committed to superfine fiber dry hair towels and transfer Printed products With a wide variety of designs and colors, it is green and environmentally friendly.