Wenzhou Shoe Enterprises: In The Face Of Difficulties, We Should Enhance Confidence And Enhance The Core Competitiveness Of Enterprises.

Yao Chaojun, chairman of the Australian group, admitted that as a "knocking and beating" company, many returnees were reluctant to take over because they felt "no face", but if they were made into a brand enterprise, they would still be willing to take over.

Reduce operating costs of enterprises

Ouhai Shoe leather industry Li Xinhua, chairman of the first executive vice president of the association and chairman of Wenzhou Xinhua leather goods and Footwear Co., Ltd., said that every day he was thinking about a problem: shoes enterprises can definitely continue to do so, but how can they generate better profits and how to better improve their employees' income? He laughs that many bosses are complaining about "recruitment difficulties" and "recruitment shortage". But if you do not increase the income of employees, you will call employees "Dad" or "Grandpa", and employees will not work in your company. "Mr. Li Xinhua said.

He believes that in the operation of enterprises, "saving is earned", so we must implement meticulous management and reduce operating costs.

Multi brand cooperation opens integration store

Outlets' factory outlet store mode is highly praised by Qiu Haijun, chairman of Wenzhou Hua Deli Shoes Co., Ltd. He suggested that Wenzhou Footwear brands should cooperate to open integrated stores, such as AOKANG, red dragonfly, Australia, Whitney and other brands to set up integrated stores, not only reduce operating costs, "a few shop cashiers, several business licenses, now only a cashier, a business license", and because of the more abundant product structure, consumers can come to the whole family to buy shoes one stop.

Improving core competitiveness of enterprises

Wu Xianyi, chairman of Zhejiang nature Shoes Co. Ltd., believes that enterprise development can not rely solely on policy support. We should seize the time to enhance the core competitiveness of enterprises.

For example, he said, at present, Wenzhou shoe enterprises will open orders, and at the same time, they will say that they have launched 800 styles and 1000 styles, so that the ordering will be very chaotic. The order production volume of each style is only a few thousand pairs, and lacks core competitiveness. Because BELLE has already caught the market in product development, its ordering will often only launch more than 60 styles, with the centralized and large production volume of each style.

We need to boost confidence in the face of difficulties.

Secretary General of Longwan shoe leather industry association Cai Yan Jian He said that on the morning of August 15th, when he was attending the opening ceremony of the Longwan Airport New Area, 8 of the 13 enterprises that entered the construction site were shoemaking enterprises. "This shows that everyone is more confident in the shoemaking industry."

Hu Qiduo, President of Ruian shoe leather industry association, told reporters that he and the staff of the association spent more than 2 months in recent years, specifically sorted out 18 jobs that the association should take. The most important thing is to boost the confidence of entrepreneurs and make them bravely face the temporary difficulties.

The government attaches importance to the development of shoe leather industry

Zheng Shili, executive vice president of Wenzhou shoe leather industry association, believes that the shoe leather industry as an important pillar industry in Wenzhou has made an important contribution to the development of Wenzhou's economy as a whole. "Therefore, we must appeal to the municipal Party committee and the municipal government to attach great importance to and support the development of the shoe leather industry."

For example, he said, in 2006, the golden emperor group had only 2000 employees, with an annual output value of about 300 million yuan. In 2011, the group had more than 8000 employees, with an annual output value of about 1 billion 500 million yuan. "The enterprise is developing very well, but it can not further expand the scale of production because there is no land."

Some entrepreneurs also believe that in recent years, Wan bang, Hao Funi, Tianhong and other footwear enterprises moved to Lishui because the development of enterprises in Wenzhou may be restricted to a certain extent.