The Growth Of Seven Wolves In China'S Leading Apparel Industry

2009, Fujian

In order to deepen management reform, industrial Limited by Share Ltd has introduced excellent performance management mode.

In 2011, Fujian seven wolves industrial Limited by Share Ltd won the "first Quanzhou municipal government quality award" with excellent results.

In 2012, the seven wolves company continued to practice the excellent performance management mode. The company senior officials clearly introduced the excellent performance management mode as the starting point to achieve the sustainable development of enterprises, and continued to declare the "Fujian provincial government quality award" as a test for enterprises to introduce the excellent performance management mode.

Since the company introduced the excellent performance management mode in 2009, the company has focused on the promotion of the excellent performance mode every year. Combined with the actual operation of the enterprise, the company has continuously promoted and deepened the company's performance management in the whole staff and whole process.

After hard work, the seven wolf company has gone to a more standardized and scientific development track in the aspects of strategy and organization performance management, marketing management, brand management, supply chain management, commodity management, human resources management, financial management and information management.

Set up special classes, study, study and practice to carry out self evaluation.

In 2009, the chairman of the company

(micro-blog) was personally responsible for the establishment of the seven wolves performance excellence leadership group and the promotion group. While studying and fumbling, it launched the introduction of GB/T19580's excellent performance evaluation criteria.

Based on the principles of "grasping characteristics, highlighting key points, adjusting measures to local conditions, gradual progress" and grading requirements based on fact, the group members carried out their first self-evaluation. According to the 4 elements of "method, deployment, measurement and improvement" and PDCA cycle, the 22 items of leadership, strategy, customer and market, resources, process management, measurement, analysis and improvement, and operation results were scored respectively, and the first comprehensive performance self-evaluation comprehensive report was drawn up by 22 items.

From 2010 to 2012, the seven wolves insisted on carrying out self evaluation of outstanding performance every year for two consecutive years. They constantly tried "wrong" to test "energy" and continuously improved, so that the achievements in promoting performance achieved substantial results, and promoted the overall improvement of the management and quality of the seven wolves.

Emphasizing consumer experience and strengthening quality management

The seven wolves have a large number of professional fashion designers, and maximize the use of accumulated technology and experience for many years, and fully imagine what kind of scenes the customers wear in seven wolves clothing to carry out the development centered on customer value.

At present, the seven wolves have been working with frontiers of fashion designers in France, Japan and Hongkong to develop the main line and branch line of the seven wolves' own brands, to ensure that they always provide consumers with the latest fashion apparel products. After 22 years of operation, they have created good commodity value in the Chinese market.

Seven wolves companies cooperate with international advanced production enterprises to select the most top quality production line, ensure quality management into every step and carefully check every process.

Starting from the use of qualified raw materials in the R & D phase, quality control is introduced, including the whole process of R & D, design, material selection, production, packaging, warehousing, distribution, display, sale and maintenance, and service. The quality control and control of raw materials and garment production are emphasized, and the quality of the manufacturers is fully controlled.

The seven wolves always insist on letting consumers buy products of international quality at the right price.

Optimize operation management and create company's success

The seven wolves will first import CIS system into the industry and introduce franchising.

A channel management mode combining direct sales and franchising is adopted. Through careful ERP marketing information management, scientific marketing training and timely marketing services, it forms good communication and benign interaction with the partners of the whole country, and builds a win-win situation for mutual benefit.

Up to now, there are nearly 4000 national terminals in seven wolves, and 3 logistics and information centers in Fujian, Beijing and Shanghai have been set up nationwide, and more than 20 provincial logistics and information departments have been carrying out timely logistics distribution service and information exchange service through advanced information network system, and finally passed products and values to end customers through terminal network.

By the end of 2011, the seven wolf brand jacket has been leading the market share in China for 12 consecutive years.

As a leading garment enterprise, the seven wolves continue to promote the integration of information technology and industrialization, so as to support the retail operation efficiently and create the biggest business benefits.

The company is working with IBM (micro-blog) and ORACLE to develop various management module software, comprehensively enhance enterprise management informatization, and greatly promote the development of the seven wolves e-commerce business.

The company constantly optimizes the process, allowing business flow and management processes to be controlled and smoothly, improving overall response speed and efficiency, and enhancing customer satisfaction.

The fast, standardized and efficient supply chain system of the seven wolves ensures that customers enjoy the best service of the seven wolves in the shortest time.

At the same time, the company has also established a fast, standardized and efficient ERP system and logistics system, and built an accurate and safe modern garment enterprise management system based on digital technology. Starting from the overall value chain of the company, it promotes the value chain's overall value, shortens the market response cycle, enables customers to enjoy company services in the shortest time and improves service efficiency.

Belief in character and strength in pformation and upgrading

The seven wolves brand takes "men not only one side" as the brand slogan, and creates the image of "a successful modern man who is confident and outstanding, striving for success and striving for success and striving for success and flexibility." the brand culture of the seven wolves is clearly visible. It encourages the self realization of the value of life, leads the positive attitude towards life and creates a sense of social responsibility and positive social values.

2012, yes.

In the year of pformation and upgrading, from green label to black label, from "men to more than one side" to "character men's clothing", the seven wolves take the initiative to change and strive to move forward.

Character is the deepest difference of essence. The seven wolves hope to touch the broad world of their hearts through the surface of men, so as to stimulate the original vigorous energy, and to synthesize the magnificent image of Chinese men and carry forward the spirit of contemporary China.

The seven wolves men's clothing provides high quality clothing products for the Chinese middle class male elite, and helps them create a brand new modern lifestyle. The integration of Chinese and Western culture is not only classic but also classic and fashionable, making them the "elite men of character" representing the spirit of contemporary China, creating unlimited value for consumers.

The journey of enterprise development is endless. As a leading enterprise in China's clothing industry, the seven wolves are forming a distinctive feature different from other competitive brands. They should continue to deepen and implement the excellent performance management mode, perform outstanding performance in the new development stage of the enterprise, contribute to the world's brand clothing industry and contribute to the rise of the Chinese spirit in the new era.