Low Temperatures Cause Big Discount Of Big Clothing In Summer.

"I went shopping last weekend and found that this year's spring and summer new products have already started playing 30 percent off." Colleague Shan Shan 4 came to work and sent a big discount information to the beautiful eyebrows in the office. The reporter understands, the summer discount usually has to be in the middle of 6 months. This year, it started a week ahead of schedule.

　　 The discount time is earlier and the scope is wider.

It is reported that the VALENTINO, Redvalentino, PATRIZIA PEPE, KOOKAI, MAX&CO/MARELLA, MOSCHINO, PINKO, Weekend Max Mara, 7 Max, and so on have already opened the discount for the first time last week. Bally also started a three day VIP pre launch today, which has always taken the lead in TOD. "S didn't win the first prize this time, but it has been reported that it will follow suit.

Diesel and Armani Jeans, the first floor of Yintai Wulin shop, also began to offer discounts at the end of last week. Juicy Couture even hit 32% off of the brand earlier. It is said that next Coach The best seller will also join the promotion this season. Meanwhile, Tommy and Lottusse of the Yintai store began to face all the customers' summer promotions last weekend.

　　 According to the insiders, the "sale season" will be opened to all guests in the second half of this week.

In the past, the brand that started with 15% off has been riveting directly from 30 percent off this year. For example, MAX&CO/MARELLA and Weekend Max Mara adopted the strategy of "increasing quantity and strengthening", that is, 2, 20 percent off, 3, 30 percent off. "In addition to this year's spring and summer, the general fund has entered the discount list, and many of the best sellers and the basic funds that have not been promoted before may also be included." A staff member at the mall told us.

　　 Why do big cards discount in advance?

"Every season's discount period is based on certain steps. Next, it is estimated that nearly ninety percent of the brands will start summer sale, and the whole sale season will continue until September and October." 2 floor, front office staff said.

Why does the discount season start one week or even half a month? "The impact of this year's environment on the retail industry is relatively large, and business is harder than before. Sales promotion, which is so exciting, of course, is that the more we rush to the front, the more we can reach the customer base. So many businesses take the initiative. Analysis of the industry.

Abnormal weather is also a major reason why businesses sell early in summer. "It was cold in the first half of March this year, and it was still raining, even in the down jacket. So the spring clothes that could be put on this season and the ones that were sold ahead of time. Summer wear sales Not optimistic, in addition to some good selling series, the rest can only rely on now to push a little discount to see if we can make sales. " A staff member at the mall said.

Will advance sales be good? There are also different voices. "This can only be said to be an early consumption, and the brand can be promoted as early as possible, so that consumers can buy something that they like at a lower price earlier. But now consumers are more and more rational, and taking into account some large consumer groups, there will not be a sudden surge in people's traffic, shipments surge. Besides, when it comes to discounts, there is no exclusivity, you can discount, other brands do. One industry insider said.