"61" On The Eve Of The Popular Children's Clothing "Fat Merchants, Bitter Parents"

　　 "61" children's Day When she was about to come to buy her a beautiful skirt as a gift, Ms. Wang suddenly felt a little shy after taking a stroll around the field. "Literally hundreds of dollars, some international brands and even thousands of yuan, it is very difficult to start." Ms. Wang's emotion is also the voice of many parents, taking advantage of the eve of "61". Children's wear "Fat merchants, bitter parents".

　 "Foreign brands" are expensive.

"Happy children's Day" and "children's clothes new shelves"... In a shopping mall on Xiahe Road, the atmosphere of "61" has been staged ahead of time. "Children's wear brands seem to be getting more and more." Many parents have found such a feature. Children's clothing sales and leisure fashion brands also have children's wear sales area, and the price is not less than 300 yuan.

Reporters saw in shopping malls, from cotton blouse to trousers, dress, many domestic Brand children's wear The price ranges from 300 yuan to 500 yuan, and it has been matched with the price of adult clothing. While other "foreign brands" children's clothing prices are even higher, and some even close to 1000 yuan. "Why is it so expensive?" some parents question. A salesperson in a shopping mall explains that good children's clothing costs more from all aspects of material selection, processing and testing than adult clothing. The products used for children are more fastidious in choosing materials. They should pay attention to environmental protection, health, craft and price.

A local clothing brand children's clothing department official told reporters that in recent years, many brands are optimistic about children's wear market, all kinds of brand children's clothing has begun to be active in the market, the value of children's clothing is high profits, children's things parents care, willing to spend money for children, the price is also high.

　 Multi tier agents raise prices seriously

Because of the high quality of fabrics and the psychological demands of parents, the price of children's clothing is high. A Mr. Wang, who has been engaged in clothing agency for many years in Xiamen, told reporters that not only is children's clothing, but the multi-layer agent system that has been formed over the years has made a garment go from factory to counter, and it has experienced multiple links in the middle of sales, and the gross profit increase in each link is currently around 15%.

"For example, a T-shirt with a cost of more than 20 yuan will go out of the factory for about 30 yuan, but it may be turned into 50 yuan in the hands of the provincial agent. When the agent reaches the market level, the price will rise to 80 yuan, and the final price entering the retail terminal will be determined by the brand popularity. The general brand may increase its price by about 5 times, that is 6 times the price." Mr. Wang said that if the famous brand increased the price even 10 times, the international top brands would be as high as dozens of times.

In addition, Mr. Wang also said that some high-end children's clothing brand high price is a normal. These brands need to maintain a constant climb in price to ensure their high end and slow prices will be eliminated by the market. In recent years, the rise of labor, logistics, warehousing, advertising investment, channel construction, store rents, water and electricity costs has also accelerated the rise of clothing sales prices.