Electricity Price War Has Little Effect On Express Delivery, And Is Accused Of Exaggerating Sales Promotion.

It is reported that, after suffering from the "double 11" promotion "torture" last year, "four links and one reach" and other mainstream

All aim at

The large scale sales promotion has worked out a way to deal with it, but in the face of the so-called "fiercest price war" in the so-called history, it failed to make use of its place.

Is there any exaggeration?

Interview rhyme express company, the relevant responsible person said: "this round of e-commerce price war has little impact on the express industry.

When last year's "double 11" sales promotion, express mail increased by nearly 60% compared with weekdays. The company needed 24 hours of homework, even the second line employees were put to the front line to help.

But since the beginning of the price war in the early May, the volume of express has not increased significantly in the past half a month.

Yuantong Express responsible person also said that from its statistical data, the recent volume of goods increased slightly, the amplitude is about 10% of the normal range, is not expected to burst.

A courier of a large network operator also told reporters that after the price war started, its working hours correspondingly adjusted to 8 -18, the daily delivery quantity increased slightly compared with the previous period, or increased by about 10.

At the same time, the daily distribution of vehicles to the site, because the goods are mostly small appliances, accounted for a larger volume and from two to three, but compared with last year's "double 11" promotion, the distribution is smooth, there is no hidden danger.

Reporters visited Peng Liang, vice president of the company: "just after the" 51 "traditional sales season, consumers' desire to buy will be phased down. This also makes the actual sales volume of the business fail to meet expectations." sales volume will not naturally affect logistics ".

Chen Shou, a professional analyst, thinks that, compared with last year's "double 11", the price war is a number of businesses involved, several electric businesses will be dispersed by the logistics pressure, and will not appear last year "double 11", logistics pressure relatively concentrated phenomenon.

Moreover, the electricity providers seem to have some hasty preparations.

In the history of the "fiercest price war", although all of them said they would invest huge sums of money to promote sales, most of them were rushing to battle and creating a promotional atmosphere.

In the industry's view, although the so-called "the most fierce price war" in history, the major electricity providers have claimed that the "blood donation to make profits", but the logistics distribution did not appear to match the growth rate of profit margins, so that the industry can not help but challenge the authenticity of the promotion.

One industry insider said, "although the sales promotion of this subsidy and profit sharing seems very strong, the electricity supplier has not clearly marked the subsidy amount on each commodity.

This means that although the major electricity providers shout for profit, but how much money they actually put into the promotion is still unknown.