High-End Women'S Clothing Market: Future Development Has More Advantages

At present, the total capacity of women's clothing market is as high as 420 billion yuan, while the total market capacity of advanced women's clothing is around 50 billion, which accounts for 12% of the total capacity of women's clothing market. Such data shows that in the process of high growth of industry, High-end brand Women's clothing enterprises are more likely to enjoy the feast of high growth.

Women pay more attention to whether they are young than men. Women consumers will accumulate their shopping power to buy products that are higher than their average consumption level, hoping to show their elegant taste through clothing. More than male consumers are willing to "image shopping".

At the same time, the traditional "face culture" will also achieve a large number of high-end consumer groups. According to the report released by the World Luxury Association, China's luxury goods market will reach more than US $14 billion 600 million in 2012, and surpass Japan as the world's largest luxury consumer. China's unique face culture will strengthen a group of consumer groups to enter the luxury consumption crowd, that is, many people's consumption habits are price oriented, high-end products consumption as a symbol of identity, strength and status, so that people can think highly of it. Show off wealth has become a trend in China, which will continue to be reflected in the increase in consumption of high-end personal products, and thus to our country. Women's wear The development of high-end brands has laid an excellent foundation.

More importantly, at present, China's income structure has gradually changed from "Pyramid" to "gourd type", and the middle class has gradually split up, with the upper middle class and the partial well-off society. Due to the good face of women's consumption and the driving factors of image shopping, the further increase of income in the future means that the future women's clothing market, especially the high-end women's clothing industry capacity will expand at a faster rate.

Because of this, according to the prediction of the China National Business Information Center (CNCIC), the sales growth of high-end women's clothing in 2012-2015 years is 33.3%, while the growth rate of other sub sectors such as home textiles, children's wear and men's clothing is below 20%. This data shows that the growth of high-end women's clothing is significantly faster than that of other textile and garment industries. Moreover, the current women's clothing market capacity is also very large, which means that the leading enterprises in the women's clothing market will not encounter the industrial ceiling in the process of product development.

At present, the total capacity of women's clothing market is as high as 420 billion yuan, while the total market capacity of advanced women's clothing is around 50 billion, which accounts for 12% of the total capacity of women's clothing market. Such data show that in the process of high growth of industry, women's clothing enterprises with high-end brands are more likely to enjoy the feast of high growth. Therefore, in the process of operation, investors should be encouraged to pay close attention to the leading varieties, especially the high-end women's brand. Girl brand clothing Business searches and Semir costumes can also be tracked.