JEANSWEST Launched After 90'S Youth Micro Film To Attract Consumption

A campus youth love movie "those years, the girls we chased together" set off a fresh and pure love wind.

JEANSWEST, a casual wear brand, has also produced a young film for post-90s - "born alone, post-90s youth handwriting". The style of the movie is similar to those years. It tells about a 90's love story based on university campus.

In 2012, JEANSWEST entered the mainland market for 20 years.

Take the lead in

With the introduction of the concept of fashion brands into the mainland of China, JEANSWEST has witnessed the growth of the post-90s and is always keeping abreast of the trend. Its marketing philosophy is "brand name Popularization" and "everyone is a spokesperson".

The introduction of the micro film "born alone, post-90s youth handwriting" tells about a love story of 90's based on the university campus. The movie style is "youth and liveliness", which goes deep into the psychology of the post-90s, makes the icy commodity humanized, and caters to the mainstream consumer's psychology in the name of "unique and independent".

At present, there are nearly 1000 stores in more than 20 provinces and municipalities in China, with annual sales exceeding 1 billion 400 million yuan.

How does it attract consumers' attention and how does it have such a large sales network of casual wear? Yang Xun, chairman of the company, proudly told reporters, "because we have grasped the hearts of young people! JEANSWEST's consumer groups are positioned among young people between 16 and 30 years old. The reason why they can attract them is that the price of products is not high, two is that products are keeping up with the trend, and three is quality and workmanship."

Although the post-90s is a controversial group, the public and the mass media have labelled the labels of publicity, rebellion and decadence after 90. However, they still live on their own merits.

Although JEANSWEST has caused a lot of controversy in Tsinghua's title teaching building last year, it has taken a lot of effort to do marketing for young people, and has achieved good results.

In the era of individualization,

It is a tool that best differentiate commodities, setting up brand personality and catering to mainstream consumers' values.