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Foreign Shoe Enterprises Break The Traditional Orders And Turn Their Careers To International Brands.

2012/4/27 9:09:00 26

Foreign Trade Shoe EnterprisesForeign Trade OrdersShoe Enterprises Terminal Market

In Fujian, Jinjiang, a shoe factory turned to a briefing on the briefing. The background of the conference was based on a major business decision of a shoe factory.

Foreign trade shoe enterprises

The business direction is to undertake "

Foreign trade order

"Now the decision has shifted to" acting as an international brand for domestic sales ".


Choose an internationally famous brand to represent its right to develop, produce and sell in China.


The overall change brought by this decision to enterprise operation: 1, the profit space of the product has doubled at least, and the business departments have the autonomy of "killing and taking away". The original factory operation process needs to be reorganized, and the quality of the product becomes the key to the success of the brand operation;

Terminal market of shoe enterprises

The white hot competition has greatly increased the company's operational risk.


The specific performance of "overall change": in the past, business: passively "pferring" customer information and communicating with customers; mechanically placing orders, placing orders and following orders; now: promoting brands, formulating sales plans, promoting market sales, managing regional markets and collecting accounts.


It is very passive in style, line, color matching and last type, basically based on the "professional opinions" of the intermediate customers, and can not feel the direct evaluation of the development of the shoes by the terminal market. Now: the styles, lines, colors and last shapes of the shoes are dominant, but the quality of a pair of shoes will soon be judged mercilessly by the terminal market.


According to the consumption of every order, there is basically no inventory of "whole" materials, but the problem of "chromatic aberration" often becomes a "bottleneck" for the supply which is not in good time. Now, the problem of "chromatic aberration" has greatly reduced the purchase, but if the batch purchase plan is unreasonable, it will inevitably increase the unreasonable stock material and backlog the waste of funds.


  订单周期相对较长,一般不会少于35天,生产周期15天,但由于受前段运作(业务、技术、采购)的困扰太大,导致生产计划缺乏保证,“出货”问题给各级生产主管造成的压力过大,并且大家的工作方式很明显都已习惯“追踪式管理”为主;现在:由于前段运作的自主性(一般为3—7天),使生产的计划安排相对保证,但根据“订单”来组织生产的情况再也不会存在,《生产指令单》成为生产现场运作的唯一依据,而且,“款杂单碎”的现象比以前更明显,生产周期也要求相对缩短(3—7天),最重要的是品质要求和品质控制程序将比以前更严格,一双鞋子没做好就会影响到品牌的声誉,更会失去一个直接的、能为公司贡献利润的消费者,甚至是一个出色的渠道。


"Sample" is the implementation standard of quality control. Due to the inconsistency of certain standards and inconsistencies in standards, the quality and quality of quality control work are difficult to grasp. There are often different contradictions and quarrels between the site and quality workers. The quality control personnel are often in a dilemma and can not see their work achievements. Now, the quality control system is the brand standard of the company. This standard is jointly formulated by the development (or technology pfer), production and quality control, and so on, so we all know the same. So the trouble caused by the work basically does not exist. Moreover, the quality of the quality control and the on-site work will soon be tested by consumers, and the eyes of the market are bright. Past customers' confirmation


The key points of control are "supplier's arrears", "excessive consumption of order materials" and "staff's capital output". Now, increase the "dealer's account", "raw material warehouse", "finished warehouse" and "the cost of each shoe".

In short, the pformation of the company's management direction will inevitably bring new requirements to the operation of the factory management mode. This is a challenge, but it is also an opportunity to upgrade the factory management level.

If the management level of the company is not well prepared, the company's management decisions will be greatly reduced and the managerial cadres will inevitably be eliminated.

In this regard, all managers must reach a consensus.

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