H&M Will Vow To Compete With Luxury Brands?

H&M's new tuxedo series Exclusive Glamour Conscious

H&M has to go all the way to the high-end luxury apparel industry? Charlotta Nemlin, an official spokesman for the H&M brand, said recently that H&M is indeed considering the new direction of development recently, which is part of the brand development process, but there is no new information to disclose.

According to the report of the authoritative media "WWD", the new high-end luxury clothing series launched by H&M will be hosted by designer Behnaz Aram. Behnaz Aram has served as the designer of the Swedish clothing brand Whyred, and joined the H&M design team in 2011.

Although it is not yet clear that H&M will launch high-end luxury apparel product line, but from the recent trend of H&M, we can still see a hint: the joint series with many luxury brand designers has made a big hit, and the popularity has greatly improved; the recently launched Exclusive Glamour Conscious series, the main dress cutting and fabric design is quite outstanding; while Michel Williams (Michelle Williams), Amanda Seyfried (Amanda Seyfried) and other stars are wearing the H&M dress to attend the event, and let H&M join the red carpet competition in the big gown.