Merchants Play Filial Piety Card And Popularize "Leap Moon Shoes" To Make Money

A few days ago, many shoe stores, large and small, on the streets of Chucheng were hung in prominent places“ Leap Moon Shoes ”The shop assistant also made every effort to promote "leap moon shoes". It turns out that according to the folk custom, there is a saying that "leap month shoes, leap month wear, leap month old people live a thousand". This year is leap April, so business He skillfully played the filial piety card and changed his ways to make money. The reporter found that the price of "Leap Moon Shoes" was moderate, so many citizens took this as a token of filial piety, and businesses enjoyed it.

Merchants Popularize "Leap Moon Shoes"

"In leap April this year, I will do my best to buy a pair of 'leap moon shoes' for my mother, so that I can be happy and safe!" Yesterday morning, when the reporter walked into a shoe store on Langya Avenue in Chucheng, a clerk was busy introducing them. Only then did the reporter find that the store sales Women's Shoes In the prominent position of the "Leap Moon Shoes", bright red paper was pasted all over. In the shoe stores at Nanqiao North Road, Tianchang Road and other places, the situation is roughly the same. Many shoe stores have posted eye-catching signs of "Leap Moon Shoes", and the shop assistants actively promote "Leap Moon Shoes".

"I visited four or five shoe stores today, and all met the same 'lobbying' to persuade me to buy 'leap moon shoes' for the elderly". Ms. Hu, a citizen, selected two pairs of shoes at one of them, "one for her mother and one for her mother-in-law". "In fact, I don't know what it means". Although she bought shoes, Ms. Hu was also a little confused. "Many people say that, since a pair of shoes doesn't cost much anyway, it's filial piety to buy them for the elderly.".

Citizens buy shoes to show filial piety

According to some elderly people, "leap month shoes" are a traditional custom in many parts of China. Every leap month in the lunar calendar, children should buy a pair of shoes for their parents, so that their parents can have a healthy life and repay their kindness. In some places, the married daughter will buy a pair of shoes for her mother in the leap month year. Leap Moon shoes must be worn the previous month to be effective. By taking this opportunity, the clever businessmen are making up their minds again. Taking the opportunity of this leap April, they are trying to make use of the folk customs to promote "filial piety consumption" and "leap moon shoes" in the off-season.

The reporter's visit found that the price of "leap moon shoes" is generally moderate, mostly ranging from tens to hundreds of yuan. Some new middle-aged and elderly women's shoes are slightly higher, but also within the range of ordinary citizens. More importantly, "most elderly people are relatively economical and unwilling to spend money on new clothes and shoes, so let's start by buying them a pair of new shoes." Ms. Hu's explanation is the aspiration of many citizens. Therefore, many citizens also put on suitable clothes when buying shoes for their parents.

　　 "Superstitious Folk Custom"

Nowadays, there are countless festivals and customs, no matter whether they are old ancestral customs or imported goods from overseas, and shrewd businessmen are unwilling to miss any festival. In the past Christmas, Valentine's Day and so on, the current "leap April" puzzle is associated with shoes. Mr. Wang, a citizen, questioned that "wearing shoes can ward off evil spirits, which is a bit superstitious".

It is understood that the starting date of the custom of sending "leap moon shoes" has no evidence, but the folk taboo of leap years has existed since ancient times, and they believe that leap years are eventful years, which is unfavorable to the elderly. It is believed that only when the daughter makes a pair of shoes for her mother before the leap month of the leap year can her mother walk out of the troubled autumn of the leap year safely. In some places, there is a blessing folk saying that "the leap month shoes, the leap month wear, the leap month old man lives a thousand".

However, whether it is "superstition" or "folk custom", "leap moon shoes" have become a way for children to be filial to their parents and repay their kindness. Even if the original customs were superstitious, perhaps it was because they were infused with filial piety, blessing and other deeper meanings that these customs were able to continue.