WHO 'S&Nbsp; NEXT Innovative Exhibition Format

For the first time combined with the PRET A PORTER PARIS of Paris. Paris clothing exhibition (WHO 'S NEXT) recently ended at the versailen exhibition hall in Paris. After nearly 7 months' preparation, the exhibition has achieved good trade results, and the innovative display has been recognized by fashion people. The 4 day exhibition ushered in 65682 spectators, 68% of them came from the French mainland, and 32% of the professional buyers in other countries reached 21286.

It is understood that the brand "WHO S NEXT" has been put into the PRIVATE exhibition area in the past. The exhibition hall of the No. 4 Pavilion once again established its leading position in the creative women's wear market. During the exhibition, the booth was always full of people, while PREMIERE CLASSE. Accessories Exhibition For the first time, the exhibitors were divided into 4 exhibition areas of 3 exhibition halls to help buyers better understand products. Most of the spectators believe that the new exhibition is large but still clear and dynamic, and the characteristics of each region are clearly visible. Exhibitors say that the space design of the exhibition is more conducive to business negotiations and to boost their trade volume.

This time, WHO 'S NEXT also set up a new exhibition area of LE CUBE, displaying leather products and bags. Retailers of leather goods are very happy to see such a real luggage exhibition area in the exhibition hall of versailen, and believe that the gold content of the exhibitors is very high. Although the number of visitors to the MESS AROUND exhibition area was not enough for the two days before the exhibition, it achieved good results in the latter part of the exhibition. Most of the exhibitors' trade results were unchanged from last January and September. Although the number of French visitors has not increased, the number of visitors from other European countries, as well as the United States and Asia has increased significantly. Visitors and exhibitors agree on spatial design and clear brand zoning. The MR. BROWN pavilion has been a real success. Men's wear We have received a large number of visitors from the exhibition hall of the urban brand. We are very satisfied with the space design and brand selection of the exhibition area. In order to increase the popularity of the exhibition area, the organizers have also arranged various activities such as on-the-spot display, trend forum and so on.

It is reported that the next WHO 'S NEXT exhibition will be held from June 30th to July 3rd. The organizers will improve on several aspects according to the effect of this exhibition, including more coordinated and clear zoning, and more publicity to the traditional retail area (LE CUBE and MESS AROUND), so as to ensure the location of each exhibition area so as to attract more professional audiences.