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Consumer Satisfaction Decreased By &Nbsp; Slowdown In Clothing Sales Growth.

2011/11/26 15:09:00 11

Slowdown In Consumer Clothing Sales

Possession and Hang Seng

index

The brand clothing index of China Merchants Securities (Hongkong) with relatively high correlation continued to show a higher level in the stock market crash.

Defensive

Sports sub industry and casual wear sub industry.

P / E ratio

The price earnings ratio of other brand clothing sub sectors is lower than the average level under the historical average of less than 5 years.

October sales growth showed signs of slowing down, including gold and silver jewelry in October.

retail

The growth rate has dropped by about 11 percentage points from September, and the consumer satisfaction index has hit a new low since 2007.

Optional consumption has entered the growth slowdown channel, but women's shoes and men's wear industry's slowdown is relatively small, the anti cyclical force is larger, and the predictability of revenue and earnings is higher.


It focuses on BELLE (01880.HK), 01234.HK and Milan station (01150.HK).

Short term attention can be paid to 00590.HK and Zhou Shengsheng (00116.HK), benefiting from the short-term stock price advantage of Zhou Dafu's listing.


The supply of cotton is abundant, but the downstream demand is weak, which inhibits the price of raw materials, increases the global cotton harvest, and produces enough supplies. However, affected by the debt crisis in Europe and the United States and other countries, the external economic growth is slowing down and the cotton consumption is not enough.

However, domestic cotton prices rose sharply last year, which stimulated cotton growers to increase their planting area, and before the Tun cotton had entered the inventory period, the domestic market showed oversupply.

The future consumption of cotton textiles is uncertain.

Inflation, the European debt crisis and the slowdown in domestic economic growth have already affected consumer sentiment and inhibited the desire to buy.

Cotton prices are expected to remain weak and downward trend.


The price of factory products is decreasing, which relieved the cost pressure of clothing brands. In October, clothing output was about 230 million, an increase of 7.6% over the same period last year, an increase of 1.2 percentage points over that of September.


The producer price index of textile producers continued to fall to 106.1. The factory price of garments and other products is expected to show a downward trend in the future, relieving part of the cost pressure of apparel brands.


Leading indicators, per capita income growth, indicate a sustained slowdown in consumption growth. The level of per capita income and disposable income directly affects consumption capacity.

The average wage in the third quarter increased by 14.4% over the same period last year, slowing by 1.4 percentage points over the second quarter.

In the third quarter, the per capita disposable income of urban and rural areas increased by 14.9% and 21.1% respectively, representing a slight increase over the second quarter.

We think that even in the fourth quarter

Increase

There is still a slight possibility of increase, but due to the higher growth this year

base

And we expect next year's growth in per capita income to be lower than this year.


 
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