Why Are Consumers "Aesthetic Fatigue" For Clothing Promotion?
Why
Clothing promotion
Consumers always pay the bill, but any business promotion means the ultimate goal of profit. When consumers are shopping, they are most concerned about how to buy the most valuable goods at the lowest cost. Regular sales promotion methods are used every year, and many real benefits contain too much water, and consumers will naturally feel "
Aesthetic fatigue
"
The author summarizes the behaviors that make consumers most immune and resistant to clothing promotion.
One
Fictitious original price
The sale of 600 yuan before the promotion of the coat, after raising the original price to 850 yuan and then fight thirty percent off, actually did not give up.
It is a typical price cheating behavior.
We should know that many consumers are very sensitive to many new items. If your price is faked, consumers will surely know that naturally, they are tired of immunity and resistance to clothing promotion.
Two
Gift
False: such as "buy one get one", then play the "gift is limited, give away."
Clothing terminal stores are often offering less gifts than advertised.
Some consumers go shopping on the first day of sales, and they are told that the gifts are over.
Such an obvious act of giving false gifts can easily irritate consumers.
3., publicity is not true: some businesses have launched a number of publicity campaigns to attract consumers. But before the counter, they found that most garments did not take part in the activities. Only one of the old fashioned shelves was offered discounts and discounts, and the number of codes was uneven.
Four
Repurchase restriction
There are many restrictive clauses and conditions in some promotional activities of some merchants, and even no refund service for promotional products is in breach of relevant regulations.
Moreover, the use time of the coupon is often limited to half a month or a month, which is a typical compulsive consumer shopping behavior.
Clothing stores in the promotion process has the above false behavior, so that many consumers for promotion of immunity and resistance.
When the clothing store was actually promoted, not many people patronized it.
Smart clothing software reminds: clothing stores need to promote sales promotion when they are promoting sales, so that consumers can enjoy real benefits in the shopping process, and consumers will become repeat customers. They will recognize and participate in the promotional activities of clothing stores.
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