Why Is It So Hard For China To Create Luxury Brands?

In the field of luxury, China is much more familiar with it. consumption Rather than producers. Although it is a manufacturing hub for many global brands and retailers, it has failed to create luxury brands like Hermes or Louis Weedon. It is true that Hermes and Louis Weedon have worked hard for several centuries to develop to the present stage, but the following questions still deserve to be raised: is there any Chinese brand that could become the next Hermes? Are Chinese people obsessed with the vanity brought by products from France or Italy, which makes the local excellent brands lack support? Can Chinese enterprises change their labels as producers and sources of cheap labor? What measures should China and Asian brands take to become the major brands of luxury brands?

Be Walders is a luggage designer from Philippines. His design is a frequent visitor to European and American fashion magazines. "In Asia, because of the fact that many imitations are produced and dispersed here, there is still a bad impression that it is only available here," he said. cheap Low standard, non original. Design 。 But there are many original designers and products that can open up their own markets. These designers also bring some truly breakthrough products to the international stage. However, for Chinese consumers, especially consumers from mainland China, the latest GUCCI or Rolex is a way to show the world their richness. If the brand you buy is not immediately recognized by others, the effect is just the opposite.