The Design And Development Of China's Clothing Industry Still Stays In The Stage Of Plagiarism And Imitation.

In October 22nd, the Chinese fashion alliance and the Fashion Festival Organizing Committee jointly launched the pioneers. Designer In addition, 11 Chinese designers who are already emerging in the fashion industry have released their new designs. "The integration of fashion essence and inheritance and innovation spirit", the fifteenth Ningbo International Fashion Festival is particularly important for creativity and design. Not a few clothing Enterprises also realize that the production capacity is strong, but the weak design and creativity ability has become a short board that restricts the upgrading of the industry. Increasing investment in design, hiring foreign designers and skillfully using the "external brain" has become a trend.

　 Lack of design ability is a hard nut to crack.

"The design and development of China's clothing industry still stays in the stage of copying and imitation." An industry insider interviewed by the press conference said that the market has changed so fast that the environment has made everyone impetuous. It is hard for us to concentrate on the changes in the entire garment industry. It is even harder to let the brand sink. No one wants to spend too much time polishing the value chain. He believes that China's clothing industry really original subversive design is too little, the design is micro innovation. Obviously, minimally invasive new technology can not really affect the world fashion industry, nor can we change our position in the value chain design side.

"In China's clothing industry, men's clothing is less invested in design, and 60% of men's clothing has not yet had a design team." 2011 at the China Fashion Summit Forum, Zhang Zhe, CEO, Shanghai's Chen Jin clothing and Consulting Co., and professor of Academy of Fine Arts Academy of Fine Arts, said that design is the soul of products and brands.

According to Zhang Zhe analysis, the development of garment industry can be divided into 4 stages: tailoring, garment making, fashion industry and fashion industry. Tailoring industry wins by craftsmanship and customer relationship; garment industry relies on scale operation to reduce unit cost; fashion industry stage relies on product development and marketing; fashion industry wins by brand image and customer service. Most of the garment enterprises in Ningbo are in the stage of transition from garment industry to fashion industry and fashion industry. They need to improve their soft power, but also need to make money through creativity and design, and enterprises should respect knowledge and intelligence. {page_break}

　 Create designer team

Li Qiming, vice president of Shanshan Group, believes that clothing brand design and R & D need to be changed from product planning to commodity planning. The age of a designer driving a trend has passed, unless the designer stands on the spire of Pyramid. Even so, it is inseparable from commercialization and marketization. Even if the brand designed by the cutting-edge designer should be supported by the data summarized by the team, the designer will refine the theme idea.

Zhang Zhe believes it is more important to build a team of designers. The emergence and development of fashion brands are not only based on the designer's ability to design several good styles, but rather create a brand style with both distinctive artistic characteristics and market trends in the ever-changing clothing, and maintain this style in a fairly long period of time, thus fostering a fairly stable loyal customer group, which is the basic condition for producing fashion brands.

It is understood that some leading market women's clothing brands have international design team in design, and they will invest a lot of money in design. Many domestic garment enterprises recognize the importance of the design team. Some designers are invited to China, Hong Kong, Macao, Taiwan, Korea and Japan, and many of the big designer designers like France and Italy appear in cities like Shenzhen and Beijing.

"I hope that the clothing companies in Ningbo will try to open up channels for cooperation with designer studios and use designer teams to upgrade their clothing products." Yu Hanen, the representative of China's cutting-edge designer, told reporters that at present, the Yangtze River Delta has formed a group of innovative product design and brand management talents, who have received formal higher education, have a good cultural background, many people have studied abroad, and have had experience in the clothing industry.

Sun Ruizhe, vice president of China Textile Industry Association, said that China's garment industry is currently carrying out the "new China plan". The plan takes young designers as the starting point to integrate the upstream yarns, fabric brands and downstream clothing brands from the industrial chain to form the creative linkage of the industrial chain. "As young consumers gradually become a consuming force that can not be ignored, the brand of new generation designers and designers is receiving more and more attention and become an important manifestation of Chinese fashion strength and fashion value." Sun Ruizhe said. {page_break}

　　 Please design "foreign aid" to become a trend.

At the clothing fair, the reporter noticed that the company had come to the tide of invests in designing foreign aid. Like the Italy fashion designer, the designer has opened more than 100 stores in Europe, and opened 3 stores in Japan, ranking twelfth in the Italy fashion world.

Zhu Xulong, President of Luo Meng group, told reporters that in order to make product design more targeted and better suited to market demand, companies in Milan, Paris, Tokyo, Seoul and other cities have design rooms. These design rooms are mainly made up of foreign staff and Chinese personnel.

Kang Nan clothing is an export oriented enterprise. Zhang Guoping, general manager of the company, told reporters that in order to improve the acceptability of products in foreign markets, the company hired famous designers from different regions according to the characteristics of different countries. "We sell French products, we invite designers from France to work, and the products sold to Italy are from the hands of Italy designers."

The Taiping bird will put in more than 5000 new models a year, with an average of more than 10 new items coming into the market every day, many of which are from the "Ocean Design". "We learn from foreign elements and borrow the wisdom and creativity of foreign designers, but the style and orientation of our main products are still dominated by ourselves." Taiping bird group chairman Zhang Jiangping told reporters.

Zhang Xiaofeng, vice president and Secretary General of the city clothing association, also reminds enterprises that the work of foreign designers can meet the domestic situation is the biggest problem, and sometimes there may be a good situation. However, no matter if Western designers are not invited to come up with the need to enhance the added value of brands, Ningbo clothing should contact the international popular information, learn the successful experience of international design masters and mature brand operation mode.