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Tommyhilfiger Brings European Custom Dress Authorization Under Its Command.

2011/10/26 11:49:00 21

Tommyhilfiger European Custom Costume Licensing

PVHCorp.[NYSE:PVH]

Its wholly owned subsidiary

TommyHilfigerGroup

It announced today that the company has reached an agreement that it will bring the European custom garment business into operation in the spring of 2013.

TommyHilfiger custom made garments in October 1998.

Authorization agreement

It is introduced into the European market and operated by HolyFashionGroup.

Through this partnership, TommyHilfiger started making advanced custom costumes, shirts and ties. This business has been very successful, and its retail value is far more than 100 million US dollars.

The paction is expected to be completed by December 31, 2012.

HolyFashionGroup will continue to operate this business until the paction is completed.

The financial terms of the paction have not yet been released.

TommyHilfiger, chief executive officer of European Department DanielGrieder, said: "this paction is an excellent opportunity to enable us to further develop the strong foundation that HolyFashionGroup has built up in the past few years.

By integrating this business directly into the entire European sector and business structure of TommyHilfiger, we think we can further explore this area.

potential

。

In addition, we can make full use of PVH's position as the largest shirt manufacturer in the world.

We want to thank HolyFashionGroup for its efforts to build a strong enterprise.

Custom clothing is a very professional product. In this regard, we are very pleased to have experienced management team to lead the new department.

ReinerPichler, chief executive of HolyFashionGroup, said: "we have made remarkable progress in the past 13 years, mainly because the TommyHilfiger brand has a recognized global influence.

HolyFashionGroup will continue to focus on developing our own brand and TommyHilfiger business until the paction is completed.

I believe that TommyHilfiger business and HolyFashionGroup's own brand will grow further in the next few years. "

The integrated new business department of customized clothing will be run by MichaelBerngruber. He will join TommyHilfigerGroup as vice president of the European garment industry.

Michael will bring more than 25 years of experience in the fashion industry. Over the past 10 years, he has held multiple management positions in HugoBoss.

Michael will report to Mr. Grieder.

MarcelOstwald will also join TommyHilfigerGroup as the creative director of the custom garment business department.

Marcel has more than 9 years of experience in the field of custom-made clothing, and has recently served as senior director of BossSelectionandTailored's innovation management department.

TommyHilfigerGroup introduction

TommyHilfigerGroup, one of the world's most recognised designer apparel group, has many high quality fashion brands such as TommyHilfiger and HilfigerDenim.

The company specializes in the design and sale of high quality men's wear, women's wear, children's clothing and denim products.

The company also provides accessories, perfume and home accessories for fashion products through selected authorized operators.

Consumers around the world can buy TommyHilfiger brand products through TommyHilfiger's huge retail network, leading boutiques and department stores, as well as other selected retailers and retail outlets.