Discard China'S Low-Grade Shoes, International Buyers Turn To Middle And Top Grade

In order to avoid market risks, international shoe traders began to turn to middle and high end shoes from cheap products in the past.

Andry Sualer, head of Calipso Ltd, a famous Russian retail chain, told the first Financial Daily yesterday that consumers in Russia have also questioned the quality of cheap Chinese shoes since the recall of toys and food products with quality problems occurred in the United States this year. The export of cheap Chinese shoes to Russia is hard to sell.

The most important factor in deciding whether to place an order is quality, not price.

According to him, China's middle and high-end shoe products are scarce, which brings difficulties to procurement.

The Cslipso company purchases about about one hundred thousand pairs of shoes from China every quarter. Now many Chinese shoes have risen substantially compared with the previous prices. But in order to avoid losses, Cslipso would rather accept price increases and unwilling to place orders with Chinese manufacturers at low prices, although these low price manufacturers also have commitments to share part of their responsibilities if quality problems arise.

Massimo Donda, chairman of the Italy footwear retailers Association, told reporters that since the EU imposed 16.5% anti-dumping duties on Chinese leather shoes last year, the growth of EU shoe traders' purchases of Chinese shoes has slowed down significantly, especially that some cheap orders will be pferred to Southeast Asian countries and regions.

Massimo Donda believes that it is unreasonable for the EU to impose anti-dumping duties on Chinese shoes. The association is advises the EU not to postpone the anti-dumping duty in October next year.

At the same time, he pointed out that the future competitive advantage of Chinese shoes is not only the price, but also the brand, design and other aspects.

In yesterday's sixth China Dongguan international footwear exhibition shoe machine exhibition, the reporter learned that many shoe products exhibitors will raise the price by 5% to 10%, compared with the first day paction situation is still relatively ideal.

Zhu Yulun, chairman of the Hongkong exhibition service company, said that, from the current situation, foreign buyers and Chinese shoemaking merchants have the need to pform high-end products.

According to information from Dongguan's largest shoe producing base, a lot of shoemaking enterprises in Dongguan, because of the appreciation of RMB, the rise of labor and raw materials, and the trade barriers such as anti-dumping, the shoemaking industry in Dongguan is facing a pformation. It is becoming more and more difficult for shoes enterprises to export at low prices, and some of them begin to move to neighboring countries or inland areas.

AOKANG group responsible person said in an interview with reporters, just 27 days to set up AOKANG footwear technology research institute, which is China's first footwear enterprise comprehensive science and Technology Research Institute, will invest 60 million yuan in the early stage.

They hope to explore a new way to improve product technology and add value.

According to the latest statistics of the China Chamber of Commerce for import and export of light industrial arts and crafts, in 2007 1~9, China exported 6 billion 600 million pairs or kilograms of shoes products, 19 billion 200 million US dollars, and the average unit price was 2.89 US dollars / double or kilogram, respectively, up 10.9%, 16.7% and 5.3% respectively over the same period last year.

The European Union (27 countries) has 92 million 310 thousand pairs of anti-dumping leather shoes exports to the EU, 8.3% lower than the same period last year (100 million 700 thousand pairs), 680 million US dollars in exports, a 6.3% increase over the same period last year (640 million US dollars), an average price of 7.39 US dollars / pairs, an increase of 16% over the same period last year (6.37 U.S. dollars / double).