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H&M Promises To Eliminate The Use Of Toxic Chemicals

2011/10/4 9:38:00 77

H&M Fast Fashion Brand

fast fashion H&M, the retail giant, is the latest company to win the approval of Greenpeace, an environmental group, because H&M vows to eliminate harmful chemicals in its supply chain.


H&M, the world's second largest apparel retailer, has joined the ranks of internationally renowned brands such as Nike, Adidas and Puma. It has become the fourth company that promises that its products will not be toxic (toxic-free) in the future and respond to the "non-toxic future" in response to pressure from environmental groups. brand 。


Marietta Harjono, member of the environmental protection Greenpeace organization's "innocuous future" action, believes that H&M's landmark commitment is a potential catalyst for a wider variety of the fashion industry. And those big brands that have not yet committed to the dangers of toxic chemicals will lose consumers' trust and key if they continue to pollute the environment. market Such as China's future business opportunities.


In July of this year, Greenpeace released the report on "the poison of fashion - the global clothing brand's China water pollution survey". The report pointed out that Adidas, Nike, Lining and other international well-known clothing brands in the mainland China's two suppliers of industrial waste water, containing endocrine disrupting endocrine system and affect the reproductive system of environmental hormones. In August, another report of "investigation on toxic and harmful substances in clothing brand of the world", which was published in the report, pointed out that the products of these famous brands contain environmental hormone "nonylphenol polyoxyethylene ether" NPE.


Members of Greenpeace action launched a "detoxification" campaign in 12 countries including Hongkong, France, Germany, Sweden, Finland and Turkey in September 14th. They will be posted on the retail store windows of H&M, with the words "innocuous future" and "poison for the Chinese river", and launch network activities to convey the public's appeal to H&M management.


H&M has undertaken and agreed to publicly disclose the release of chemical substances from its supplier factories. The first data will be released by the end of 2012. H&M also plans to phase out the use of toxic chemicals in all production processes of its products by 2020.


Li Yifang, director of Greenpeace pollution prevention and control, said that many countries, such as mainland China, have one hundred thousand people living near factories and do not understand toxic substances and invisible chemicals that are emitted into rivers. H&M's commitment to publicly disclose information on pollution sources is a really important start to "detoxification".


Director Li also pointed out that Greenpeace will pay close attention to the practice of H&M and strongly encourage Chinese brands to follow the trend of more transparent supply chain, because people have the right to know these messages.

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