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Efforts To Create Luxury Brands In China'S Clothing Industry

2011/7/21 10:42:00 40

Luxury Brands In China'S Apparel Industry

-----------2011 China business men's wear Summit Forum


This news network CEO Marketing Planner Zhou Chuanshan


As everyone knows, clothing Competition in the industry is extremely fierce, and many garment enterprises are struggling to support it. In this brutal market competition environment, how can we quickly develop into a luxury brand of China's apparel industry by developing a brand into a well-known brand? Then we need a high-end platform to publicize ourselves with the promotional advantages provided by this platform. 2011 China business men's wear Summit Forum is your successful choice.


Choosing clothes is choosing. brand ! Most enterprises attach great importance to the construction of clothing sales channels. In fact, the construction of brand publicity channels is more important, especially in the process of domestic brands in shaping the brand stage and going to the world. Similarly, in the process of international brands entering the Chinese market and realizing brand sinicization, it can be no exaggeration to say that communication is the key to determining the success or failure of brands. Chinese clothing should go to the international market, first of all, your brand should be internationalized, and the luxury brand should be the goal of foresight and enterpriser. China has become a major consumer country in the world. With the improvement of people's living standards and the popularization of luxury goods, the luxury of Chinese clothing brands is an important subject before China's manufacturing and creating Chinese creators: making products is just products, creating not only commodities, but also the cultural soul of commodities, and the core is brand.


After more than thirty years of reform and opening up, changing the extensive mode of economic development lies in upgrading industries, not in scale, but in industries with independent intellectual property rights. China has a consumer market with more than a billion people, and it also needs to meet the Chinese people's own characteristics and have a high-end brand of national spirit. Thirty years ago, I didn't know what the brand was. Before the twenty, the brands in the Chinese market were getting more and more numerous. In the last ten years, we are glad to see that brands like Bosideng brand sell well in the world and become "China's world famous brand". However, when we see successful people carrying "LV" bags and wearing GuzhiD, we feel the distance from the world and the distance between brands.


We need to work hard, we strive to pursue! 2011 China business men's wear forum, to provide you with a dream to pursue, explore the development direction of men's clothing, lead the business trend, and display the preferred position of brand culture of brand communication. Your ideal is also our goal. We work together for a common goal: how to build your brand will become China's clothing. extravagant Brand efforts!

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