The International Route Of Domestic Brand B.B.G Children'S Shoes Is Worth Reference.

Recently, the children's products recommendation association invited the general manager of Beijing Liye Yongsheng, a special agency for International Children's shoes brand B.b.g (Bubblegummers), to take the international experience of Italy brand B.b.g (Bubblegummers), and made a professional discussion from four aspects, namely, international business planning, brand shop image upgrading, children's shoes design and management, and brand internationalization strategies, so as to provide guidance for the domestic brand internationalization of children's shoes.

Terminal is the stage center of international brands. Hu, general manager of B.b.g (Bubblegummers), said that children's products, especially children's shoes, are specially designed for children. Therefore, the impression that terminal images leave to customers is a crucial issue. Some domestic brands may have made great efforts in product quality, but they have neglected the design and concept of representative images in the terminal market.

Children's shoes shop focuses on children's fun, creating a children's paradise shopping environment through colorful, childlike decorations and props. The exaggerated cartoon image is also a powerful weapon to attract children's eyes. The biggest feeling of children entering the B.b.g (Bubblegummers) children's shop is that it is more like a theme park. It plays a self-evident role in the promotion and promotion of the image of the brand, while the B.b.g (Bubblegummers) flagship store in Italy is more than 200 square meters. Its classic yellow green, blue red four color and geometric composition are the template of the global store, and the unified brand image in the B.b.g (Bubblegummers) gives people a strong international impression. On the contrary, the international brand pays great attention to the unity and connotation building of the global style of shops. Because different brands contain different connotations, the emphasis is different, like B.b.g (Bubblegummers).

The careful construction of shops is related to the reputation and effect of brand terminals, so we should devote more efforts to the promotion of store image.

International brands do not easily fight price wars. Price war is a product of increasingly fierce competition. Domestic brands compete for international brands especially in price wars. But Ms. B.b.g (Bubblegummers) said that price is always proportional to quality, and that lowering costs and reducing prices seems to make products more competitive.

But the production cost of children's shoes is becoming more and more high with the management of enterprises and the cost of talents.

International brands tend to sit in the sky and look at the domestic brands.

Because international brands such as B.b.g (Bubblegummers) will not easily compete in price war. What positioning is it? B.b.g (Bubblegummers) children's shoes, through the global production chain plan, have already controlled the cost very low, making the profits of the franchisees promising, so that the advantages of China's expansion from the regional mode to the national mode will occupy a larger and wider national market, and the price of the terminal market itself will have super competitive power, so even if the domestic brands do big price tags, they will not be able to make much more of a limelight.

Therefore, Ms. B.b.g (Bubblegummers) said that enterprises should be cautious of entering into the misunderstanding of price war.

(B.b.g) (Bubblegummers) Hu emphasized that the key to the maintenance of an international brand lies in its original design ideas, rich imagination and the creativity to be paid.

B.b.g (Bubblegummers) will launch its unique design concept and unique childlike style according to the international trend, and bring the children's fun to the children.

Domestic brands should not position themselves in the position of a painter or a copy master. They should simply imitate the existence of international brands, but should cultivate their own designers, create their own brand style, completely abandon the mindset of eating old books, and set up a new concept of innovation.