Yang Mi Endorsed Ice Cream Down Jacket &Nbsp; New Product Interpretation Of Fashion Show.

It was held in June 21st.

As a star who frequently refreshes the ratings and is loved by young people, Yang Mi's relationship with ice cream is also very unique.

In March this year, the ice cream brand launched the "ice cream spokesperson, micro-blog competition" campaign on Bosideng official micro-blog, which immediately triggered a strong response. More than 510 thousand people recommended stars through micro-blog, creating a new record of Internet activity, while Yang Mi's popularity has always been far ahead. Micro-blog has contributed to the successful signing of Yang Mi and icy.

Not only the popularity of people is important, but also the style of Yang Mi and ice cream brand.

From the first day of birth, Bing insisted on "speaking with design, speaking with fashion, speaking with products", adhering to the style of "youth, fashion, vitality and fashion", leading the trend of down jacket design.

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In many down jacket brands, the icy youth fashion is very clear. It integrates fashion, fashion elements and light and delicate design of the product, and is very popular among young consumer groups. Many styles are sold out every winter.

In 2010, "dream Weiyang" series was appraised as "the best award for Chinese down garment design" by the China feather and down industry association.

Many years of insistence on ice cream has opened the way for fashion down garments, and has won various honors in the industry: it ranks the ten largest brand in China's down garments. In 2009-2010, it has been awarded the "most popular brand" award and the "best seller brand" two awards in two consecutive years.

In the national down jacket brand sales in fifth place, in the youth fashion positioning feather clothing brand ranked first.

Gao Dekang, President of Bosideng group, said: "a clear positioning is the soul of a brand. Every brand in Bosideng has its own distinctive style. Bing Jie is the main brand in positioning youth fashion. This year, the new image spokesperson, the new terminal image and the new product style show the determination and strength of our positioning."

The new products displayed at the conference confirmed the strategic thinking of the high-level, and won the praise of the media and dealers.

Bing Jie aims at the characteristics of 18~35 years old young people who are fast-paced, love free and love to play cool. 2011/2012's new down jacket has launched three series.

A series of "dynamic campus": the clothing style needs of campus boys and girls.

In terms of color, bold use of bright orange, fluorescent yellow, digital blue and other bright colors with black, Silver Ash collision handling.

The two sides of the structure are used in functional design and the use of motion elements such as bell, rope and waterproof zipper is added to the details.

With the most popular expression techniques such as fine line and double cap, it creates a new style of youth, fashion and dynamic campus.

"Leisure journey" series: focus on colors: linen, tea ash, military green glaze blue and other jungle, natural color.

The most outstanding portable version of this season is in the style. The O and dovetail structural features are added to the details, and fur, lamb, velvet, and spelt are used to embellish.

Clever use of printed fabrics like imitation knitted fabrics and tweed.

Fashion Party series: using fashionable and sexy colors such as bright birch tea, pine green, light purple, and red rose, are the keynotes, and are embellished with velvet fur, simple buttons and belt buckles.

In the face of the new three series of down jacket, Yang Mi is very impressed with his usual style of dressing.

She said: "I look forward to doing better in this year's icy advertising blockbuster, and to bring the fashionable youth style of ice cream down to perfection and perfection."