Compensate For The Light 2 Million &Nbsp; Shanxi Boss Starts Another Business To Cross The Boundary To Play The Electricity Supplier.

Hao Hongfeng, born in rural Shanxi and influenced by Shanxi Merchants culture, is born with a keen sense of business.

10 years ago, in Shanxi, relying on the management of liquor agents, he has accumulated billions of dollars in thirty.

I thought I would climb up the traditional business step by step. I can't imagine that a year ago, a MBA course at Tsinghua University inspired his interest in e-commerce. So he boldly crossed the border to set up a brewmaster web.

Why can a Shanxi boss who is a traditional business dare to embrace e-commerce? This is partly due to the high input pressure of Hong Hongfeng in the retail chain. He has been looking for a fundamental solution until the first time he heard of it.

In the spring of 2008, Hao Hongfeng went to Chengdu to attend the rum.

During the exhibition, he met several well-known enterprises in the industry.

"I was searching the Internet for information.

I found that the largest liquor sales company in the world was a company in the United States with annual sales of over $17 billion.

17 billion dollars is still too large for Hao Hongfeng, a local liquor sales owner in Shanxi.

Faced with the reality, Hao Hongfeng took the initiative to lower his target. "The US dollar will become RMB, and the annual sales volume will reach 17 billion.

So Hao Hongfeng began to search for the first path in China.

His original idea was to build a liquor chain retail carrier and expand shop like WAL-MART.

For this reason, Hao Hongfeng visited the South several times, but once every visit, his hope was reduced by one point.

Several times down, Hao Hongfeng found that the high cost of facade and huge sales system became an insurmountable chasm.

"If a liquor chain is linked, a store will have a turnover of 5 million a month. How many stores will it open?"

At the end of 2009, the weather in Beijing was very cold. Hao Hongfeng was attending a EMBA training course in Tsinghua University in Beijing.

Although the course was attractive, Hao Hongfeng, who had a heart on his mind, was never attracted by the lecturers' wonderful lecture notes.

Until one day, he heard the term "electronic commerce" in the classroom. "I finally found a key to solve the high input pressure of retail chain.

Is e-commerce the best way to sell alcohol?

Hao Hongfeng decided to take the road of e-commerce.

Later, he began to sell wine on the Internet in Shanxi, and soon it got the result.

Although the actual marketing method was mainly based on telemarketing, it was Hao Hongfeng's first touches.

Finally, after a series of efforts in June 2010, the way of telemarketing was completely replaced by electronic commerce.

"I always believe that e-commerce is the perfect combination of products and channels."

Today's brewmaster network not only gets financing, but also the total sales volume after 5 months on line has exceeded 100 million yuan.

This is a microcosm of many of the Shanxi bosses seeking pformation. Hao Hongfeng's expertise is to find new channels.

Around 1997, Hao Hongfeng, who was still studying in Zhengzhou, began to look for ways to start a business.

At first, one of his classmates got a sum of 2 million yuan from the brother who worked as a pyramid selling company.

The two industry initially chose to publish newspapers and magazines.

However, for a long time, due to lack of distribution experience, Hao Hongfeng and his classmates soon lost 2 million yuan in venture capital, and returned only a pile of magazines.