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Red Dragonfly And ABC Children'S Marketing Leaders Won The Outstanding Marketing Award.

2011/5/17 10:46:00 95

Red Dragonfly ABC Children'S Clothing Marketing

In May 13, 2011, the Eighth China Marketing Forum and the China outstanding marketing man Jin Ding award presentation ceremony were held in Beijing Kyoto Xinyuan grand hotel. The sales and marketing magazine once again created the top prize of Chinese marketers -- China's outstanding. Marketing Man Jin Ding award. More than 100 marketing elites, experts, scholars and media people gathered together to ignite the "wisdom" assembly of "battalion self and win China".


The presentation of the forum is brilliant, and the golden award ceremony is a spiritual inspiration and strength for the outstanding marketing people who have worked hard for a year. Taking stock of outstanding marketers in 2010-2011, they have contributed to the vigorous development of the Chinese market. Among them, the marketing leader of shoes enterprise brand red dragonfly and ABC children's wear has won the award of outstanding marketing general manager.


   Outstanding marketing general manager Award


   Red Dragonfly Lv Tongcang, deputy general manager of the group


He believed that "will achievement belief, see the opportunity in the nuance, seek the difference in ordinary"; he uses the innovative thought to lead the team, continues to seek the tight encirclement in the competitive shoe and clothing industry, enables the team to be unique in the channel planning, the market development, the brand promotion, the enterprise image maintenance and so on; he has foresight to establish the marketing management foundation for the future development of the Red Dragonfly brand, and together with the team, has made the remarkable effort for establishing the Red Dragonfly brand's benchmarking position.


Zhejiang start children products Co., Ltd. ABC children's wear Xu Haiyun, vice president of brand marketing


In charge of ABC brand integrated operation, Xu Haiyun made a systematic "integration" of ABC products and channels, and brought together a strong product chain of Wenzhou leather shoes, Jinjiang sports shoes, Guangzhou and Suzhou children's garments, and formed various channels through the children's clothing stores, Tong Xiedan stores, shoes and clothing stores, and so on, forming a strong chain of channels, opening the market quickly, and building a sales network covering the whole country. At present, ABC children's shoes occupy the first place in the market share of the domestic children's shoes in 9.36% market share. The ABC children's wear market occupies the top ten of the children's wear market in China.

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