The Leading Brand Of Domestic Casual Wear Industry -- Semir Two

Group history

Semir Group Co., Ltd., founded in December 18, 1996, is a famous Chinese casual wear enterprise and no regional group known for its "virtual operation".

At the beginning of entrepreneurship, Qiu Guang, founder and group chairman of Semir and Zhou Pingfan, general manager of Hehe group, decided to "spread Semir brand to every corner of the world, every consumer's heart".

"Strategy", we should take the way of "growth and growth" to promote the marketing power with cultural force, and the more than 2800 outlets in China and the whole world are developing rapidly.

Semir group has been developing for 11 years, and now has 5 wholly-owned subsidiaries, 8 branches and "

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"Two online brands, 410 senior and senior management personnel, accounting for 89% of all college education, providing more than 35000 jobs for the society and becoming the first tax payer in Wenzhou footwear industry.

Semir brand has gained popularity in China.

The three laurel of "national inspection free products" is the favorite brand of Chinese consumers. Balbala children's clothing has also won the title of "China's ten largest children's wear brand" and "China's famous brand" product.

Semir group has successively been awarded the Wenzhou vitality and harmonious enterprise, the national model labor relations harmonious enterprise and so on. For 8 consecutive years, it has listed the "500 strong" of China's private sector and the sales profits of the Chinese clothing industry "two hundred strong". It has become one of the top 100 enterprises in China with the competitiveness of China's textile and garment industry "10 strong" and the competitiveness of China's large enterprise groups.

In order to achieve sustainable development, Semir group has clearly put forward the strategic goal of building "Centennial enterprise and Centennial brand" in the "35 planning", and has built modern industrial parks and logistics centers in Wenzhou and Shanghai, focusing on product development, supply chain management, terminal channel construction and information construction, and continues to deepen children's clothing.

"Brand building projects; continue to deepen the promotion of brand extension strategy, to achieve brand value to" sports and leisure "," business and leisure "and other fields to extend Semir to become a competitive brand leader in China's young market, to go abroad and enhance the international market.

Brand connotation

The meaning of Semir

"Semir" and "what" homophonic, what to wear, homophonic wear Semir is Semir.

Semir costumes will accompany you all along with your life.

With Semir, Semir brings you excellent quality and warm service. Wearing Semir clothing will make you more fashionable and more valuable.

Sam, because you are confident, you are so elegant.

The meaning of "Semir" is "standing on the earth and riding the sky".

"Sen" represents many, and takes the idea that "all the trees stand in the world". The extension meaning is "ten years of trees" and "hundred years of life". It provides employees with good growth environment and development controls, making them grow into pillars.

"Horse" represents a team of horses with spirit and enthusiasm.

Its standard color is grass green, which means advocating nature, harmonious environment, and pursuing happiness and hope.

Semir -- clothing appreciation