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Two Sessions "Green Development Plan" To Lead The Pformation Of Shoe Enterprises

2011/3/12 15:51:00 98

March 12th, held in the near future

Two thousand and eleven

At the annual National Conference on environmental protection, the task of reducing emissions of major pollutants in China was determined this year. The emissions of 4 major pollutants, such as chemical oxygen demand, sulfur dioxide, ammonia nitrogen compounds and nitrogen oxides, should be reduced by 1.5% compared with 2010.

Moreover, China will put the structural emission reduction in a more prominent position, improve and strictly implement the discharge standards of major pollutants in textile, leather, paper and other industries, strictly implement industrial policies and shut down plans for backward production capacity issued by the state.

Therefore, attention should also be paid to the footwear industry. How to make shoes products healthier and more environmentally friendly is worth thinking for the production enterprises.

Hu Angang, director of the National Center for research of the Chinese Academy of Sciences and Tsinghua University, believes that China's "12th Five-Year plan" is the first national plan for green development put forward in the world, which not only indicates that China has kept pace with developed countries, but also means that China is likely to take a step forward in green development.

The 12th Five-Year

"The biggest highlight of the plan is that in the 24 indicators proposed in the" 12th Five-Year plan ", 1/3 of them involve green indicators, which means that the footwear industry that belongs to labor-intensive industries must be pformed into a green development plan.

At present, whether it is building materials or clothing shoes, people no longer focus solely on the surface, but pay more attention to the safety and comfort of products.

Therefore, some famous footwear brands have begun to use natural rubber as raw materials for making new shoes, while shoes are made of organic cotton produced by farming.

It is understood that in order to advocate environmental awareness, Adidas has introduced environmentally friendly sports shoes specially. The fabric of shoes is mainly made of natural organic materials, which can be fully recycled to minimize environmental pollution.

The main characteristics of this material are strong air permeability and comfortable clothing. The brand will also prevent the two pollution of chemical dye agents while advocating natural ecology.

Consumers are gradually taking the concept of low carbon and environmental protection as a new consumption standard.

Green shoes

Not surprisingly.

"Shoes are not even better than clothes, even if the quality is not good enough to wear, but shoes are not good enough, and the quality is not up to standard. It is only for themselves that they suffer, but they also affect health. It is too worthless."

One consumer said so.

Emma CNC CEO Wang Guoquan believes that when upgrading shoes enterprises, we should pay more attention to product research and development. Shoe-making enterprises need to have their own products and brands to win market competition if they want to survive better.

It is understood that some international brands such as Nike and Adidas, whose products are sold in a leading position, are largely determined by the technological content of their products.

Nike has more than 100 technicians engaged in the research and development of new products, and has invested 4 million US dollars for new product development. With strong R & D technology, R & D personnel and R & D investment, Nike has a series of new products coming out every month to lead the trend of world sports shoes.