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Outdoor Sports Karrimor Goes To Ispo To Write A Performance Legend.

2011/3/7 10:15:00 109

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Outdoor Karrimor Fashion Show

Outdoor sporting goods industry event -- the seventh Asian sporting goods

Fashion Show

(ispo China) just concluded successfully at the Beijing National Convention Center.

In the meantime, from England.

outdoors

The sports brand Karrimor (Chinese name "Kerrymore") attacked again, with the area of 100 square meters occupied the best place in the exhibition hall.

Reporters saw the Karrimor booth, crowded, from time to time, from all over the place.

Agent

Consulting related cooperation matters.

Mr. Hong Minghui, chairman of the Karrimor brand, the Chinese agent, Shenzhen jockey sporting goods Co., Ltd.

Hong Minghui, chairman of the Karrimor brand Chinese agent company, Shenzhen jomous sporting goods Co., Ltd., in an interview with reporters, said that the Karrimor brand was founded in 1946 in Britain, and started from a small manual workshop to develop professional mountaineering bags. So far, it has become a famous outdoor brand, including outdoor sportswear, camping and mountaineering equipment.

The Karrimor brand has been expanding into the mainland market in China since last year. In just a year or so, Karrimor brand stores and counters have spread all over the large and medium-sized cities across the country, forming a complete sales network with 17 self operated stores and nearly 800 agent shops.

Hong Minghui said that the participation in ISPO has achieved very good results. The brand hopes to increase the number of stores by about 30% in 2011, while optimizing existing business teams to achieve a target of 40% to 50% of annual sales.

At present, outdoor sports clothing is very popular among young people in China, and there is a trend of better trend.

In various stores, sporting goods counters and outdoor stores, outdoor clothing, backpacks, tents and other items have become hot spots for consumers.

Many great specialties have set up outdoor sports brand area specially.

Karrimor brand is very popular among young people in Britain.

Branded fist products, the popular Jaguar backpack, are also essential equipment for young people who love outdoor sports products.

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In 1972, Karrimor adopted the Haston Alpiniste series backpack designed by designer Dongal Haston. This backpack became the most famous mountaineering bag at that time, and won numerous acclaim from the numerous mountaineers in actual use.

In 1976, the JAGUAR series backpack was born. This is the first time in the history of knapsack production to use the built-in structure, which greatly increased the comfort of the backpack.

In 1975, when the world's first woman Junko Tabei climbed to the top of Mount Everest, Karrimor brand equipment was used.

On the Karrimor brand's UK website, we can directly see some outdoor sports enthusiasts and professional bloggers who wrote blogs after using Karrimor outdoor products. Bloggers describe the characteristics of Karrimor products with their own experience.

Apart from backpack Karrimor, outdoor shoes are also the trump card products of the brand.

The appearance of KSB series outdoor shoes in 1980 triggered a revolution in outdoor shoes at that time.

Karrimor broke the manufacturing process of traditional mountaineering shoes and invented the concept of K-SB series mountaineering shoes: a lightweight climbing shoes, creating a lightweight era of outdoor sports shoes.

Today, lightweight is still an important part of mountaineering and mountaineering equipment.

In 1997, considering the size of the left and right feet of most people, the size adjustment pad FOOT-KITS was designed for outdoor shoes series, so that each pair of shoes can match the family's foot type.

At present, the proportion of outdoor professional equipment and leisure products in the Karrimor brand products is about 7:3, and the outdoor products are in 56-60 products.

Hong Minghui, chairman of the board, said that in the next few years, the Karrimor brand will increase the configuration of life and leisure products. On the basis of not reducing the total category of professional outdoor equipment, it will cater for the development trend of "leisure outdoor", and comprehensively develop outdoor clothing products for outdoor life, and further extend the legend myth of the brand.