Wenzhou Will Become One Of The Most Potential Markets For Luxury Goods In The Future.

Bain's research shows that Wenzhou's private sector is booming and the number of well-off families is huge. In 2009, one of three overseas Chinese enterprises came from Wenzhou.

"Bain" believes that Wenzhou's market development speed and consumption capacity have caught up with the first tier market, and low operating costs, small competition and high profits. Luxury retailers should pay more attention to small and rich cities like Wenzhou.

"Before, Wenzhou consumers used to go to Hongkong or first tier cities to sweep goods, and now luxury companies are coming to their doors."

People in the industry said that in October last year, Gucci opened a direct store in the Fortune Center of our city.

In addition, more than 10 international brands such as LV, D&G, Armani, Zegna, Versace and so on have been in Wenzhou for many years. Compared with the same scale cities or even big cities in China, the top brands' entry rate and sales volume are far ahead of Wenzhou.

According to the World Luxury Association's 2010-2011 year survey report on luxury goods consumption in China, Wenzhou ranks second in China's luxury consumption capacity ranking.

The first and third were captured by non tier cities such as Hangzhou and Qingdao.

In the face of such a strong consumption ability, luxury brands began to turn from "north to Canton", crazy to "go to the countryside", and enter Wenzhou and other two or three tier cities.

According to the analysis of the industry, according to the per capita income of Wenzhou, the potential of luxury consumption has not been completely released. With the increase of the middle class and the rich class, the luxury cake will continue to grow.

"Wenzhou people love face and love to show their strength by buying famous brands, which is plated into powerful purchasing power."

The relevant personages in our retail industry are very confident of Wenzhou's future luxury market.

According to Chen Yan, a LV store clerk in Wenzhou overseas Chinese hotel, the average consumer came to shop, and spent tens of thousands of dollars on bags and clothes.

"Wenzhou's recognition of luxury goods is quite high.

Nowadays, "face" is no longer the only factor to promote luxury purchases. Luxury, while symbolizing people's status, is being valued by more and more consumers.

According to the industry, luxury consumption motives are changing. In the next 3 to 5 years, the two or three tier cities, including Wenzhou, will force China to reshuffle the pattern of luxury consumption.