Fierce Competition In Outdoor Clothing Market

2011/2/14 10:53:00 83

With the acceleration of the pace of urban life and the increasing pressure, urban diseases and sub-health have become the normal life of more and more people living in metropolis.

outdoors

As an effective way to relieve stress and relax, exercise has gradually become the best choice for people to stay away from urban noise and steal half life.

The popularity of outdoor sports also promoted outdoor activities.

Clothing market

Development.

In Korea, at the beginning of the new year, the outdoor sports brand marketing is very intensive. In the early January of this year, the advertising volume of outdoor sports brands on TV media increased by nearly 10% compared to December last year.

As the K2 KOREA of Korean outdoor brand giant, its sales target of brand "K2" and "Elider" in 2011 were 2 billion yuan and 450 million yuan respectively.

The company's budget for marketing publicity has also reached 6 million yuan and 4 million yuan respectively, and the plan has been officially implemented since March.

While the other brand, "Millet", aims to seize the Korean local market, and also aims to gain more from the overseas market.

As the third largest outdoor brand in Korea, "Montbell", this year's propaganda focuses on the application of plasma technology. It is expected that a new breakthrough of sales of 300 million yuan will be achieved in 2011.