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Song Jia And Li Xiaoran, The Spring Festival Gala, Became Popular.

2011/2/10 10:14:00 712

On the rabbit Spring Festival Gala, Niu Li, Feng Gong, Song Jia and Liu Jinshan appeared in the short story "repayment of money". Song Jia's modern dress attracted widespread interest from netizens.

As soon as the sketch came to an end, some netizens began to "shake the roof" for her windbreaker.

All the actors and reporters on Sina micro-blog saw nearly 100 discussions on windbreaker, and some pointed out that windbreaker is the latest version of DKNY, the famous American brand in 2011.

Netizens also posted pictures of models of this windbreaker.

Meanwhile, Song Jia's photos in the background of Spring Festival Gala were also drying out.

Song Jia's backstage replacement reporter saw Song Jia wearing red in the windbreaker.

garments covering the legs

, twill jacket, windbreaker,

Satchel

It's the same as model shows.

Apart from boots, Song Jia is all brand DKNY.

At the same time, Taobao also "light speed" on the shelves Song Jia Spring Festival evening suit set up on behalf of the United States.

Windbreaker

The purchase price is over 4000 yuan, and the total price of a garment is nearly ten thousand yuan.

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A complete set of copying T with the "Spring Festival Gala" is simply popularizing the big cards for the national audience! "Micro-blog netizens sent out such sighs.

There are also netizens suspect that Song Jia so "full" of the same brand of fashion show clothing, is certainly a big brand manufacturers involved in sponsorship, disguised advertising.

Some shopkeepers on the Internet have not lost the opportunity. Many online stores are also trying their best to get a free ride.

Li Xiaoran's Spring Festival Gala costumes and Taobao were hot. Yesterday, reporters opened the front page of Taobao and entered the Spring Festival evening photo in the home page search column. The most popular ones in the search column were Spring Festival Gala Li Xiaoran, Spring Festival evening sweetheart, lovers' clothes and other popular keywords.

A big red sweater with a rabbit pattern, because of the two young actors dressed as a couple, appeared in the sitcom "new house", such as Cai Ming and Liu Wei, and the Western Valentine's Day approached. It became the most popular clothing on the Internet. Besides a sweater, a shopkeeper in Beijing also developed a family of three wearable suits. From the quotations of several sellers in Beijing, Shanghai and Shandong, the price of each pair of sweaters or family suits with a rabbit pattern ranged from 60 yuan to 100 yuan.

Then the reporter contacted a shop owner in Shanghai who called himself "the 2011 authentic Spring Festival evening new house, the little rabbit, the sweetheart Costume". According to Miss Shen, the owner of the university student, after she saw the Spring Festival Gala, she felt that there were great business opportunities. Then she made a design draft and a model overnight, and then sent it to the Internet to accept the reservation. On the first day of the lunar new year, she received more than 50 buyers' consultation, and then more than 40.

Because of too many orders, Miss Shen also specifically reminded buyers that those sweaters with rabbits need manual sewing. At present, because most of the workers are on holiday, she hopes those buyers who can not wait for long time should not place orders easily.

Spring Festival Gala "new house"

The online Spring Festival Gala props, which are being sold on the Internet, are all Shanzhai products.

Miss Shen finds it difficult to accept a lover's shirt as a cottage. She explains that she does not know if the dress is genuine. At least she feels that for two clothes, there is no way that the manufacturer can customize it. It is likely that it is temporarily processed by the TV costumes.

The rabbits that were sewn up were all made by hand. In order to ensure the quality, they had been asked to work overtime, and 98 yuan per piece did not earn much money.

Reporters also noted that many of the overcoat that stars wore on Spring Festival Gala became a hot selling product for many online stores.

The coat worn by Li Xiaoran's sketches is sold on the Internet, and provides a comparison of pictures. Although the styles are basically the same, most of these coats for Shanzhai are priced from two hundred or three hundred yuan to more than 1000 yuan. Besides, the discoloring fans used in Jay Chou's singing and the bag rabbit that Lin Chiling has taken are just like the props used by the stars, although the prices are all higher and higher, but they sell well.

All along, the Spring Festival Gala with its tremendous influence has led to the rapid popularity of many cottage products.

On the Lunar New Year's Eve, Niu Li's Pink POM cell phone chain used in the Spring Festival Gala "a sentence" has made many shop stores sell their hands to the market and still rank the top of the sales charts today.

Niu Li's peach pink coat on the stage was PRADA brand. "American purchasing is twenty-seven thousand, and domestic counters are unknown". Later, reporters saw on Taobao's website that the PRADA similar coat sold by Niu Li was priced at only 668 yuan last year, and the price is less than 400 yuan this year. Of course, there are stores with "the same and genuine" coat at the same time, but no one is interested in the high price of 27450 yuan.

After the Spring Festival Gala, online sales are not only "Niu Li", but also search for "Spring Festival evening Louis Liu" on Taobao. There are more than 400 related treasures.

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"What sells well is a marketing strategy."

A shop owner expresses the trend of shopkeepers on the Internet.

After the Spring Festival Gala in the year of the rabbit, when many stores began to "think" the costumes and props of the stars, the reporters also took to the streets to interview many people. However, some of the buyers interviewed said they might buy their favorite star's Spring Festival Gala. But for the obvious "OEM" baby, they would only "look at it" and never follow suit easily.

Among them, Miss Yu, who works in Xinjiekou, Nanjing, said that after all, each dress had its own style. She did not want to walk on the street. She looked up and found that all the passers-by were dressed exactly like her.