NOVO&Nbsp; MANIA&Nbsp; 2011 Shanghai International Brand Clothing Exhibition

2011 New Year

NOVO MANIA 2011 Shanghai international brand clothing exhibition

The uninhibited cowboy craze

To be held in Shanghai on March 9, 2011 -11.

From all over the world, including Europe, the United States and Asia, more than 150 international fashion trend brands will show some of the freshest, most dynamic and IN themes: cowboy craze, street dynamics and fashion trends.

The originality of the exhibition design concept, as well as a series of colorful, fashionable and personalized creative activities, will enable NOVO MANIA not only to show a fashion show, but also an unprecedented international fashion brand fashion party and fashion carnival.

Converging the front line of international fashion trend brand

Denim

The top international cowboy fashion brands from New York, London, Milan, Paris, Tokyo and other world fashion capital co interpret and unfold the unruly avant-garde trend with the interpretation of sex and chic personality, extending in Denim country.

The brand of Asian cowboy is known as the Japanese Cowboy brand EDWIN, which has just entered China in 2010. It has been called the envy of the most popular high-end jeans Superdry in the world.

Miss Sixty, REPLAY, GAS, ENERGIE, KILLAH and many other Italy cowboy brands also appeared together.

DENIM

Rearranging the English letters of DENIM becomes EDWIN.

The possibility of creating jeans is constantly inspired by free inspiration.

In 1961, EDWIN came out.

Imported twill coarse cloth from the United States began to be sewn in Japan.

To create an ideal pair of jeans, every little design that starts with the shape requires unique ideas and standards.

Line, cloth, sewing, tailoring, washing, processing, all the processes are improving.

Since 1983, EDWIN has maintained its first sales in the Japanese jeans industry for 27 years in a row.

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Superdry

Superdry was made in England, founded in 2003.

Japanese street style and Japanese language are often mistaken for Japanese brands.

Superdry has become a brand dedicated to high quality products.

So far, Superdry has been sold in over 20 countries worldwide.

Like Beckham, Judy Law and Kate Moss, they will regularly appear at the Superdry conference.

In 2008, Superdry became popular, and many stores springing up. Jackets, shirts, jeans, accessories and Superdry expanded their brand domain while guaranteeing quality.