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Optimistic About The Prospect Of Asian Apparel Customization Industry

2011/1/19 15:05:00 71

Clothing Customization: Prospects For Asian Development

  

Over the years, many wealthy, well known and well versed costumes have already started in Hongkong, Singapore and other places.

Tailor's

Shop custom clothes.

For men, the seaward street, the world's best suit, is a good choice for hand sewn custom sanctuary.


However, inflation is slowly affecting the entire garment industry, and the prices of these hand-made customized garments are rising.

The W.W.Chan&Sons clothing custom shop from Hongkong is one of the first stores to raise prices.

According to PatrickChu, the chief trimming division of the shop, a standard VBC wool two piece suit has been sold to 9000 Hong Kong dollars (about 1160 US dollars), up 10% in two years.

Although the quality of VitaleBarberisCanonico made in Italy is VBC, it has not yet reached the top level.


  

clothing

The most fundamental reason for the rise in prices is the rise in fabric prices.

2010

cotton

The price has historically increased by 91%, while the price of hybrid wool has risen by nearly 50% in 15 consecutive months, reaching its highest level in 14 years in October.

PatrickChu said that these high-quality wool fabrics like LoroPiana have also risen by 10% over the past six months.


But the rise in fabric prices is only part of the problem. Increasing demand is another reason why prices continue to grow.


"The store's business is so good that we have to refuse orders from some customers," said MarkCho, founder of Hongkong TheArmoury. "In the middle of the month, prices will rise 10-20%."

TheArmoury set up a service desk for W.W.Chan&Sons in the corner of the shop to investigate the impact of price rise from the perspective of consumers.


In Kowloon's custom shop, LeeBaron is almost the same, and store owner PeterLee said that more and more consumers now want canvas lined suits, about 5000 Hong Kong dollars.

The demand for suits is increasing, and each suit takes 50 hours to make, more than HK $2200 more than a semi canvas lined suit, and the shop needs to pay a higher salary to the staff.

At present, Lee has begun to lower the price. He promises that the price of his shop will drop, but he still needs to talk with his employees. After all, the higher wages of employees are caused by the increasing consumption in Hongkong.


In Singapore, the price of clothing is also rising.

In Pimabs, LeslieChia's premium brand has risen 30% since 2009.

At the beginning of 2009, the price of a shirt in Singapore was 229 Singapore dollars (about 177 US dollars), but now it needs 330 Singapore dollars.

Chia said that the prices in his shop are steady at this stage, and his suppliers have begun to stock wool and cotton cloth.

He also pays close attention to the fluctuation of the price.


In addition to price increases, for the customization industry, the industry in Asia can still maintain higher growth and higher output.

Because the price of customized garments is relatively low compared with luxuries in western countries.

For example, Singapore's relatively expensive KevinSeah, a two piece suit, is the most expensive in shops, about 7000 to 8000 Singapore dollars, or about 5400 dollars.

Compared with some top brands, such as Italy's Kiton, such a two piece suit needs nearly $10000.

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